Latest Industry News
Going green… and other marketing trends discussed at Madex 2018
Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association of South Africa (MASA). Booysen-Fourie was speaking on the opening day of Madex and Markex... Continue reading→
FCB Joburg Designer Selected To Study For Masters In Sweden
An FCB Joburg designer, Nontokozo Tshabalala, has beaten out 20 000 applicants to join nine other young South Africans to be awarded a Sweden Institute Study Scholarship (SSIS) to study for her Masters degree in that country. An opportunity to further her chosen profession abroad is not a first for Tshabalala, who was selected while an... Continue reading→
Industry-leading audience data workshop highlights key learnings for brands
24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up... Continue reading→
ACA seeks CEO
The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and... Continue reading→
Ads24 wins recognition at the prestigious international Global Media Awards
Shortly after presenting its second ever Food for Thought event in Johannesburg recently, Ads24 received a Best in Africa Award for its inaugural 2017 Food for Thought at the prestigious Global Media Awards in Washington DC on Monday evening. In addition, Ads24 was awarded honourable mentions in three categories: Best use of an event to... Continue reading→
Mall Ads™ pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is... Continue reading→
Ogilvy announces new organizational design and new brand identity
Ogilvy today announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company introduced a new organizational structure and new brand identity. “This has been an 18-month journey for our brand and the largest transformation in the history of our... Continue reading→
Trudi Lovegrove joins Mall Ads as Agency Accounts Manager
Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career.... Continue reading→
Nielsen conference outlines optimal media mix for maximum returns
Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as the biggest marketing investment for most brands. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when... Continue reading→
Smart Media provides Dis-Chem with unique in-store customer media experiences
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales. “We want to help Dis-Chem create a world-class experience for customers... Continue reading→