Latest Industry News
W24 survey shows 1 in 5 women have been sexually abused as the #metoo trend sweeps social media
W24, South Africa’s biggest website for women recently conducted their sixth and biggest Female Nation Survey ever, with just under 16 000 South African women polled, and the findings are compelling. While more than half of the total female respondents surveyed chose to identify with the statement: ‘I am a positive person’, 41% admitted to... Continue reading→
Transit Ads outlines new taxi branding regulations
Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners... Continue reading→
24.com welcomes a new W24 editor
W24, SA’s biggest lifestyle website for women, has a new editor – Zanele Kumalo. Prior to W24 Zanele was editor of the fashion weekly magazine Grazia. “We couldn’t be happier to welcome Zanele as W24 editor, she has been working with the W24 brand for a while and we have already learned to love her... Continue reading→
M&C Saatchi Abel and Takealot.com’s new creative changes online perceptions
Every family has their go-to guy; the person whose name gets called every time mom or dad needs something, big or small. This is the premise of Takealot.com’s new campaign, developed by M&C Saatchi Abel and directed by Michael Middleton for Jump Productions. At the heart of the campaign is a 45” TVC which tells... Continue reading→
Health is strong at New Media
New Media Publishing has strengthened and expanded its Health and Sports Division by welcoming Thomas Okes on board as Brand Editor on the Mediclinic account. Thomas, previously Managing Editor on Men’s Health, grows our expert editorial team that produces a range of health and sport content on all platforms, including digital, social media, print and... Continue reading→
How to build a digitally-led strategy
Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online and consume more on-demand content. While mainstream television continues to enjoy the lion’s share of marketing budgets in South Africa, digital’s slice is fast growing larger than other channels. Paul Coetzer, Strategic Director at Platinum... Continue reading→
Eurolab appoints Tribeca Public Relations
Eurolab has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the award-winning agency to position the company as market leaders in oncology through its unique whole-of-cancer approach. Eurolab is the largest generic oncology company in South Africa, with a strategic growth plan that deliver innovations in all aspects of cancer diagnosis, treatments,... Continue reading→
PANDORA Jewellery charms golfers with Golf Ads
PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows the brand to reach and... Continue reading→
Football brings Italy together in Brent Harris’ new advert
Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out... Continue reading→
Outdoor Network growth results in new appointments nationally
Leading billboard and street furniture media owner Outdoor Network has recently bolstered its staff complement to keep delivering world class service levels to its existing and new client base. Since the merger with Provantage Media Group was announced in 2016, there have been a significant number of changes within the Outdoor Network business, including the... Continue reading→