Latest Industry News
Say hello to Generation Alpha
Sean Sullivan – Business Unit Manager at The MediaShop Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond. The new human is wired very differently and if we don’t comprehend their world, we will fail to connect with them. Generation Z... Continue reading→
SPARK Media executes another successful Sports Day
To thank and spoil their clients, SPARK Media has successfully held another annual Sports Day, themed ‘Spring Break’, complete with a variety of games to test the mental and physical ‘availability’ of their guests. Attendees were spoiled from the moment of their arrival at the Bryanston Country Club right until the generous prize giving which... Continue reading→
Cry our beloved SMEs…It’s time we play our part!
By: Lukhanyo Bushwana, Strategist at The MediaShop In recent months there has been a lot of talk about our deteriorating economy and calls for President Ramaphosa to come up with strategies and policies to rectify the situation we are in. Government has identified SMEs as one of the crucial sectors that can drive our economy and... Continue reading→
FCB Joburg creates new TVC for Easy Waves
FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease. The 69-year-old brand, owned by Amka, targets women between the ages of 18 – 35 years who are happy to use products to soften,... Continue reading→
HelloFCB+ creates endowment fund to honour Simon Nicholson, support skills development initiatives
HelloFCB+ has created an endowment fund to celebrate the life of one of its employees, Simon Nicholson, who passed away in 2018. According to Managing Director and foundation trustee, Robyn Campbell, Nicholson contributed greatly to the agency’s clients’ success and was an inspiration to everyone who worked with him. “Thoroughly professional and humble, Simon never... Continue reading→
TRANSIT.TV unveils new look and feel
TRANSIT.TV™, South Africa’s largest digital placed-based network has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional ‘linear’ television stations. Boasting a solid heritage within the transit media environment for over a decade, the channel has been very successfully... Continue reading→
Meta Media challenges top position at MOST Awards
After only eight months since opening its doors, media agency Meta Media has scooped third at the 11th annual MOST Awards in two of the toughest categories: the prestigious Full Service Media Agency award and overall Media Agency of the Year sector. Celebrating excellence in the media industry, it was a really good evening for... Continue reading→
The MediaShop dominates MOST Awards!
For the seventh time in the past ten years, The MediaShop Johannesburg has taken top honours at the annual MOST Awards. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is always humbling to be recognized by your industry peers and stakeholders.... Continue reading→
MOORE: Helping you thrive in a changing world
In a world defined by change, everyone must adapt. Today Moore Stephens demonstrates that philosophy with a global rebrand as ‘Moore’, bringing a fresh perspective to the increasingly complex challenges faced by both their local and global clients. From today, the Moore Stephens network locally becomes ‘Moore South Africa’ as part of the wider rebrand... Continue reading→
eSports Marketing is massive in SA but where are the advertisers?
Globally, the video gaming industry is seven times the size of the music business and three times the size of Hollywood. In South Africa, the gaming industry is expected to bring in revenue to the tune of R3.6 billion by the end of 2019. So why are brands not taking advantage? Michael King, Head of... Continue reading→