Latest Industry News
Endulini Fruit appoints Boomtown for PR brief
Eastern Cape citrus producer and exporter, Endulini Fruit, has appointed Boomtown as its retained PR agency. Pietie Ferreira, Endulini Fruit CEO commented, “We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly... Continue reading→
Black is the new Gold at the Oscars 2019
Black is the new Gold if the Oscars are anything to go by. There were big wins for Black Panther securing three Oscars and BlacKkKlansman which won best adapted screen play. While the Marvel mega-hit showcased Africa’s greatest superhero from Wakanda, the film from the prodigious black director, Spike Lee, is based on the true... Continue reading→
Doctor Chocolate – SA’s New Taste Prescription
New, innovative brand launches into SA’s chocolate market Confectionary distributor Swiss Diversitas Group (Pty) Ltd, competing internationally in the children’s and family segment, has launched a new, innovative brand in the South African chocolate space, Doctor Chocolate. With the tag line “Great Taste, Great Fun”, Doctor Chocolate is launching into the local market with three... Continue reading→
2019 Sony World Photography Awards celebrates South African photographic talent
Supporting the local photographic communities in 62 countries across the globe, the World Photography Organisation and Sony today announce the winners of the 2019 National Awards. Included in the list is Alfred Mahlangu as recipient of the 2019 South Africa National Award. Part of the prestigious and internationally renowned Sony World Photography Awards, the National... Continue reading→
#Budget2019: The Aloe in the room
Mathe Okaba, CEO of the ACA looks at the 2019 Budget and what the communication and advertising sector can learn from it. In his first budget speech as Minister of Finance, Tito Mboweni provided the country with some insight into how the government intends to get us back on track and back on the path... Continue reading→
Egg Films’ Kyle Lewis Shoots For BMW China
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a... Continue reading→
London-based thenetworkone joins the 2019 Nedbank IMC Conference as sponsor and partner.
The debate over independent agency versus global holding company network rages on in the communications world. However, one company is challenging the concept of bigger is better by creating the largest global network of independent agencies worldwide. London-based thenetworkone, advocates for independent agencies and the benefits that go along with working with owner-managed, less cumbersome... Continue reading→
Ogilvy Cape Town and Giant Films new campaign, Rape Crises, hits close to home
It is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted. Unfortunately, most people believe these rapes only occur in dark alleyways by hooded strangers. Rape Crisis’ new campaign reveals that the truth is a lot closer to home. 68% of rape survivors... Continue reading→
Leadhome invests in Pirates Rugby Club as its title sponsor
A strong sense of community brings two brands together Leading hybrid real estate agency, Leadhome, has announced its title sponsorship of one of Johannesburg’s oldest rugby establishments, Pirates Rugby Club. In line with Leadhome’s community upliftment strategy, the sponsorship aims to assist the Club to build its youth and female player development, while also continuing... Continue reading→
The Outdoor Measurement Council (OMC) shares third year of research and demonstrates how to optimise Out of Home (OOH)
The latest release of three years of fused ROAD research, highlights how the industry is better equipped to evaluate and plan OOH, with a currency that offers the same metrics as other media types. This new release allows for all users to optimise media planning and buying, and to develop effective strategies – music to... Continue reading→