Latest Industry News
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide New research has found that nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners. The Future of Agency Rosters by the WFA (World Federation of... Continue reading→
Data Protection in South Africa – sleep s little easier
Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data’s source is no longer an option. This is a new era of transparency, verification and... Continue reading→
First Choice winter custard campaign launches
Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside... Continue reading→
Smart Media and Dis-Chem championing Youth Month initiatives
In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. FOR YOUth is a benefits programme... Continue reading→
Engen strengthens partnership with FNB eBucks
Engen’s partnership with the revitalised FNB’s eBucks programme continues to flourish. As from the 1 July 2018, Engen has confirmed exclusivity as the programme’s fuel partner of choice when earning and redeeming rewards. Clients can also look forward to earning up to R4 back in eBucks on every litre of fuel purchased. The new rewards... Continue reading→
Africa’s biggest business show celebrates ten years
There is an unmissable opportunity in August for anyone looking to kick-start their own business or wanting growth and success from existing entities. This one-day showcase takes place on 2 August 2018 at the Gallagher Convention Centre, Johannesburg and is hosted by the National Small Business Chamber (NSBC) and World Famous Events. The Business Show... Continue reading→
Vega students named finalists in the 2018 Capitec Challenge
A team of four second-year students at Vega (a brand of The Independent Institute of Education – The IIE) made it to the final round of the Capitec Challenge, placing second overall and beating a host of strong senior competition from other schools across the Western Cape. By maintaining a strict focus upon its business... Continue reading→
Ke Yona (it’s time) for #Ads24diski18!
As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their... Continue reading→
FCB Africa appoints Chief Technology Officer
In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO). Making the announcement, FCB Africa Chief Executive Officer, Brett Morris, said Pillay’s responsibility in his... Continue reading→
Using the speed of sound
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to... Continue reading→