Latest Industry News
Created by FCB Joburg – Wimpy inspires South Africans to reconnect
Wimpy, one of the country’s favourite casual dining family restaurants, is inspiring South Africans who never have enough time, to make the time for the ones that they love. And, leading the campaign, is its first brand ad in five years. Created by FCB Joburg, the #MakeTime campaign broke with a television commercial at the... Continue reading→
SPARK Media’s clients have heart and talent!
SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an... Continue reading→
Bankmed chooses New Media as content partner
Bankmed have appointed New Media Publishing to publish Bankmed Bounce magazine. After a competitive pitch process New Media have been awarded the business and will be producing two printed magazines per annum, with a print run of over 115 000 copies, as well as ongoing digital content for Bankmed’s various digital platforms. November will be... Continue reading→
11 reasons you’re not seeing ROI on your marketing spend
These days, marketing budgets are tight and every cent spent needs to be accounted for, and that makes calculating a correct ROI even more important. Do this using key indicators to determine whether your marketing efforts are converting into actual cold, hard cash coming back into your business. However, sometimes despite your best efforts at... Continue reading→
First Choice launches biggest campaign to date
First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote... Continue reading→
The time is now! SA youth can blaze a trail to entrepreneurial success
South Africa’s latest unemployment figures make for sombre reading. While official unemployment is now 27.7 percent, the most affected group are young people under the age of 35 with a staggering 38.6 percent of youth unable to find work. Interestingly, according to the 2016 Seed Academy Startup Survey results only four percent of entrepreneurs started... Continue reading→
ProActive selected activations partner to the DStv Delicious International Food and Music Festival
Leading activations agency ProActive™ has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa. Now in its 5th year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg... Continue reading→
Helping agencies to build a Proactive Relationship with Procurement
Top executives and management who lead the country’s marketing and communication agencies have an opportunity to gain up to the minute insight and practical guidance on how to build a proactive relationship with procurement. The IAS will be hosting this Masterclass for Agencies, A panel discussion facilitated by the IAS to include Brehndan Botha –... Continue reading→
Telkom Mobile partners with Phonefinder.co.za to boost subscriber acquisitions
Paid campaign boosts lead generation by 65% in first 48 hours When consumers visit the Phonefinder.co.za cellphone contract comparison engine, they are able to view and compare packages from various Mobile Network Operators (MNO), including Telkom Mobile. As Lance Krom, founder and managing director at Phonefinder, explains, with over 7,000 unique daily visitors and 200,000... Continue reading→
Engen helps intellectually disabled young adults this Youth Month
Ten intellectually disabled students have received the chance to transform their lives and build a better future. In a partnership between non-profit organisation The Living Link and Engen, these students have commenced a year-long ‘Adult Integration Programme’ aimed at integrating them into society, both in the work place and their communities. Engen donated R564 000 at... Continue reading→