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5 Purpose Driven Brands

Added Value highlights 5 purpose driven brands to help us feel really good about spending our cash. Admittedly, it’s what we’ve come to expect from brands like these. IKEA refugee shelters offer dignity IKEA’s non-profit foundation Better Shelter is providing safer and more sustainable homes for refugees and displaced families.  Working with the UN Refugee... Continue reading

THE SOUTH AFRICA BRAND SUMMIT & AWARDS ATTRACTS LOCAL & INTERNATIONAL THOUGHT LEADERS

The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panellists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author Siki Mgabadeli... Continue reading

Path to purchase…OOH or POS?

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, Marketing Manager for Outdoor Network. We all... Continue reading

MTN Goes Static with Airport Ads®

MTN, South African based international mobile operator and World Branding Awards 2016 Brand of the Year winner certainly understands the power of branding and marketing.  And it also understands the value of airport advertising as it continues communicating its brand messaging to consumers in this highly targeted and effective Out-of-Home environment. The brand recently highlighted... Continue reading

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