Latest Industry News
How can brands use NFTs to engage with South African consumers?
NFTs – nonfungible tokens – are going mainstream in markets like Japan, China and the United States where, according to a recent Harris Poll, 40% of US millennials are both familiar with NFTs and likely to buy one, and, according to Morning Consult, 25% of collectors of physical items say they also engage with NFTs....
Think Creative Africa chosen as creative agency for Inspired Education Group
Through-the-line advertising agency Think Creative Africa has won the Inspired Education Group account following a multi-agency selection process. The agency stood head and shoulders above the rest and from September 2021 will handle all the design, marketing communication and traditional media buying requirements for all the Inspired Education Group schools in South Africa. The Inspired... Continue reading→
The Good Things Guy named one of South Africa’s best podcasts
Ahead of International Podcast Day on the 30th September, Alcatel has shared some of South Africa’s favourite podcasts, ranging from news and banter to football and true crime. Among our nation’s favourites is South Africa’s Good Things Guy podcast by founder Brent Lindeque. “I’m so incredibly honoured to be named one of South Africa’s favourite... Continue reading→
Dream Team Africa signs multi-talented SAMA Nominee – Langa Mavuso
Dream Team Africa, is thrilled to announce the signing of Son(g) of the Sun, Langa Mavuso. Formerly known as Dream Team Talent Management, Dream Team Africa (DTA) returns as part of the Matrix Communications Group (Matrix Group) founded by entrepreneur and seasoned marketer, Kgaugelo Maphai. The pioneering brand management company, that has managed some of... Continue reading→
The sad state of (new) news
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright in his chair. Kids must keep quiet for fear of a severe klap to the side of... Continue reading→
Latest RAMS release temporarily on hold
After review, The Broadcast Research Council of South Africa (BRC) says that the new RAMS (Radio Audience Measurement Survey) release to the industry is temporarily on hold as the assessment process brought several factors and considerations to light, which has increased the scope of the exercise, requiring additional time and consideration. “The exercise was fortuitous... Continue reading→
The key is in the detail
By Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t mean you’re a perfectionist. Being a perfectionist is striving to perfect the job at... Continue reading→
Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse group with traditions and cultures rich in Zulu, Xhosa, Pedi, Tswana, Ndebele, Khoisan, Hindu, Muslim, Afrikaans and Jewish heritages to name a few. But does our media and marketing reflect our... Continue reading→
The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly... Continue reading→
Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last... Continue reading→