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Latest Industry News

Finalists announced for South Africa’s premier entrepreneurial competition

Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition.... Continue reading

Eveready South Africa welcomes ASA ruling

Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South... Continue reading

Homegrown business Mr Delivery gets a bold and bright brand makeover

New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed... Continue reading

Sunu the most awarded director at #Loeries2017

Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA... Continue reading

Phonefinder.co.za boosts targeting with DMP implementation

Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based... Continue reading

Nielsen announces Africa’s first Digital Audience metric

The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic... Continue reading

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