Latest Industry News
Ailing events industry urges corporates for assistance during Covid-19
The South African event industry is reeling and unsure of its future as a result of the Covid-19 pandemic. While the marketing industry has a significant challenge on their hands, a small group of local entrepreneurs are pulling together to provide a solution. “Our local event industry is made up of bright minded entrepreneurs and... Continue reading→
Caxton and the COVID-19 coronavirus protocols
Caxton and the COVID-19 coronavirus After the presidential speech on Sunday 15 March 2020, the lives of all South Africans changed with immediate effect. Businesses faced serious challenges overnight and, like all of you, Caxton swiftly had to implement emergency regulations to make sure operations were not affected. Managing Director of Caxton Printers and Caxton... Continue reading→
International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers
The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely... Continue reading→
Second HelloFCB+ campaign for CANSA excels
‘Don’t Fear The Finger’, a campaign created for CANSA by HelloFCB+ to encourage men to test for prostrate cancer, has excelled at this year’s IAB Bookmarks Awards. Setting the benchmark for tech, digital and leading-edge innovation in the marketing mix, the IAB Bookmarks Awards celebrated its 12th edition this year, but announced the winners via... Continue reading→
The role of creativity post Covid-19
by Rohan Reddy, the Executive Creative Director for the McCann Africa network The bad news At the time of writing this in Johannesburg, Covid-19, aka the Coronavirus, has infected more than 190 000 people globally and claimed over 7 500 lives. Just three months ago, most had never heard of ‘the Coronavirus’, but now it... Continue reading→
The short to medium term impact of the COVID 19 outbreak on the South African media environment
Chris Botha, Group Managing Director Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. 1. Businesses will make less money. It’s... Continue reading→
#TwoBinsLifeWins campaign gives voice to India’s conservancy workers
To encourage Indian citizens to adopt improved waste management practices, Tata Trusts, through its Mission Garima programme, has launched a campaign called #TwoBinsLifeWins. The campaign, devised by FCB Ulka, urges citizens to segregate waste at the source. Bringing to light the story of a child whose father has to segregate waste in sewers because citizens... Continue reading→
COVID-19 and its potential effect on media in SA
By Meta Media (contributors – Sandra Cross, Mercia Lampen, Richard Lord) Earlier this week President Ramaphosa declared COVID-19 a national state of disaster, and just like that the memes we have been laughing at for the last few weeks become less funny as the country is reminded of the seriousness of the situation. Schools are... Continue reading→
Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy... Continue reading→
Emotional clickbait always wins
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content that appeals to the pallet of the majority of the population. Media owners pay top... Continue reading→