Latest Industry News
Optimizing the client-agency relationship: South Africa on par with the rest of the world
The global trend indicates a slight increase in both the number and duration of relationships with creative agencies. Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the SCOPEN Agency Scope South Africa 2017/18. South... Continue reading→
Riverbed disrupts responsible drinking PSA category
Advertising campaigns around responsible drinking have been ubiquitous with the common theme worldwide playing on fear veiled in a morbid reality of destruction and death. The much anticipated Aware ‘Choices’ campaign by Riverbed, released on 31 May 2018, flips this concept on its head, presenting a more positive persuasion by giving context to the notion... Continue reading→
Flock Helps Streamline Africa’s Travel Indaba, Ditches The Paper
What do you do when you need to guide and facilitate the activities of over 7 000 delegates from 80 countries, more than 1 000 exhibiting businesses, in excess of 1 500 local and international buyers, and 600-plus journalists to make certain they’re on time for over 50 presentations, speeches and networking or social events all while trying... Continue reading→
Big ratings for Rapid Blue’s ‘Come Dine With Me South Africa’
The SAFTA winning local format, Come Dine With Me South Africa, produced by Rapid Blue, returned to BBC BRIT for a fourth series. Brilliant casting yielded some stand out contestants which combined with many incredibly funny hosting faux pas, the final three episodes of the new series become the highest-ever rated episodes across the BBC... Continue reading→
PRC introduces the TOC (Technical Oversight Committee)
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking... Continue reading→
South African Tourism, FCB Joburg Successfully Rebrand Africa’s Travel Indaba
South African Tourism and FCB Joburg have successfully completed the rebranding of ‘Indaba’ as ‘Africa’s Travel Indaba’ at this year’s event, which drew to a close in Durban on May 10. Key reasons for the rebrand included further entrenching Indaba’s position as the world class tourism show in Africa as well as maintaining an upward... Continue reading→
TRANSIT.TV delivers Incremental Reach to TV Campaigns
Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices... Continue reading→
Magnetic Storm makes senior appointment
Magnetic Storm has appointed Lourens Venter as General Manager; a strategic position which will drive growth, performance and innovation across all parts of the business. A specialist in strategic operations with an analytical approach to leadership, Lourens joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance. He joins Magnetic... Continue reading→
CNN explores South Africa’s animation industry
After Black Panther’s recent success, the animation industry has grown in South Africa and more young artists are now creating animation projects that break the boundaries of race and reason. This week on Inside Africa, CNN International follows some of South Africa’s animators, from inception to action, as the artists create their own stories. Diprente... Continue reading→
Edith Petersen retires after 35 Years at Caxton
Edith is a well known and highly respected legend in the media buying industry. With her career spanning countless years, Caxton would like to bid her a fond farewell. Edith joined the Argus Group back in the 70s before joining Caxton in 1983 where she efficiently ran the insert bookings division – an impressive feat... Continue reading→