Latest Industry News
Freedom Day
SPARK Media’s Freedom Day infographic.
24.com and The SpaceStation tee-up for the future
With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure – integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology. Andreij Horn, CEO of 24.com, says two... Continue reading→
Primedia Outdoor becomes official member company of Proudly SA
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. The leading “buy local” initiative was established in 2001 out of socio-economic necessity to address job creation and... Continue reading→
Five reasons your PPC campaign isn’t getting you leads
For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as Pay-Per-Click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels.Although... Continue reading→
The gap between graduates entering the workplace and the companies employing them.
The student council of the Brand Council of South Africa (BCSA) will host an open event on Thursday, 26 April around the subject of first time employment and how to make this process a more fluid transition for both the employee and the employer. Johannesburg, 23 April 2018 – The event will host a... Continue reading→
Management changes at Creative Spark, Buckland to focus on Burn Media
Digital Agency Creative Spark today announced management changes at the company, with its founder, Matthew Buckland, moving from his Chief Executive position to focus on news and media outlet, Burn Media. Tanja Lategan, Managing Director of Creative Spark, expressed support for this move. Says Lategan: “While myself and the Creative Spark team are incredibly sad to see... Continue reading→
Massiv move for Faith Mangope
Faith Mangope, eTV Sunrise anchor, entrepreneur and radio personality, has taken on a new challenge – managing a one-of-a-kind hybrid radio station, Massiv Metro, which celebrates its first anniversary in May with version two of the Massiv Metro app, along with a vibrant new lineup. Dynamic and driven, in 2014 Faith described herself as... Continue reading→
Independent South African research reveals cinema ads deliver strong ROI
Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium. Karen Bailey, managing partner of Cinevation and general manager of Popcorn Cinema Advertising Sales, says a local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best ROI across all... Continue reading→
Massiv Metro ups the numbers in the search for a hero
GSK Consumer Healthcare, manufacturers of Grand-Pa headache remedies, embarked on a search for the ‘Kasi Sterrings’, the community heroes who are personally involved in improving and uplifting their communities, in a nationwide radio campaign at the end of 2017. Newcomer Massiv Metro, a hybrid radio station that reaches taxi commuters in Gauteng and other listeners... Continue reading→
OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black. “Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance... Continue reading→