Latest Industry News
Influence+United aligns with HaveYouHeard to offer access to influencers in Africa
IZEA Worldwide Inc, a charter member of the worldwide influencer marketing alliance offering access to over 3-billion global citizens to modern brand marketers, Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent. According to IZEA Chairman and Chief Executive Officer, Ted Murphy, Africa is a largely untapped... Continue reading→
FoxP2 ranks as Number 1 agency two years running
For the second year in a row, FoxP2 has been ranked as South Africa’s most creative agency on the medium-sized agency list, according to the Loeries Official Rankings 2020. In addition, it ranked 4th on the Overall Ranking by Agency – South Africa list and 6th on the Overall Africa & The Middle East list,... Continue reading→
Meta Media turns two!
Happy second birthday, Meta Media! This “curious” cultured, #SoWhat driven, full-service media agency opened their Johannesburg office doors in January 2019 and Cape Town in February 2019 and have flourished ever since. “Over the past two years we have continuously proved that we are the “so what” agency, consistently looking for the insights behind the... Continue reading→
The human face of mentorship, training and motivation in a pandemic
Claire Herman, Media Operations Lead at The MediaShop It is customary to move into a new year with optimism and a heightened level of energy and excitement, but as we move more into 2021 we are reminded of the lesson that 2020 taught us so well – the only constant in life is change, and... Continue reading→
The BRC announces interim data for RAMS
Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim... Continue reading→
The Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme... Continue reading→
The importance of optimism in 2021
Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my December break is to read. This is when I have enough time to really relax... Continue reading→
FCB launches campaign for Toyota’s latest offering
Toyota South Africa has launched the all-new Toyota Agya to capture a bigger share of the country’s small car market. Appealing to those drivers who want an affordable vehicle offering as standard the features not normally found in a smaller car, the Agya specifically targets a younger audience buying their first car. Because the Toyota... Continue reading→
McCann1886 successfully applies lockdown lessons for Steers
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it... Continue reading→
Lactalis SA awards full-service account to HelloFCB+
Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+. According to the dairy brand’s Marketing Executive, Karolina Laubscher, the Mother City agency was selected, not only because it addressed the brief very well, its ability... Continue reading→