Latest Industry News
Next-Level Branding For The Next Generation
[Johannesburg]February 2019: As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? It has become common... Continue reading→
How to harness the power of your target market
Market research and data can be an invaluable tool when crafting a brand strategy, providing brands with the power to harness their target market. Today, marketers have a multitude of choice of available data; however, being given a plethora of statistics does not necessarily translate into the ability to create a winning brand strategy. There... Continue reading→
Ethics and reputation in Africa: The driving force of decision making?
How important is ethics and reputation in Africa? Ethics and reputation play an important role in how we conduct ourselves, the jobs we choose and the company we keep. Ethical decision making has become paramount not only on a personal level, but also in a business and governmental capacity. The information age is here, and... Continue reading→
Golf Ads Ensured No Holiday ‘Down Time’ For Brands
Corporate South Africa may have shut down over the holiday season, but for brands wanting to continue speaking to a targeted audience, Golf Ads™ continued offering an effective solution over a time period when most traditional advertising often misses the mark. Golf Ads™ has an innovative product portfolio with a presence at 80 key golf... Continue reading→
Four lucrative career options for anyone considering a job in gaming
The global gaming industry is worth over $138 billion, making it one of the most lucrative commercial markets in the world. With global revenues increasing year-on-year, young gamers and students interested in a career in gaming are increasingly looking at how they can turn their passion into a career allowing them to make a living... Continue reading→
Nfinity Reveels latest acquisition
Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms. Nfinity CEO... Continue reading→
Why 360 degree campaigns work in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit... Continue reading→
South African photographer beats worldwide competition to be shortlisted at the 2019 Sony World Photography Awards
The 2019 Awards’ first shortlist announcement shows exceptional single images from around the world Katherine Young from South Africa is shortlisted in the 2019 Awards’ Open competition All Open and Youth shortlisted images announced today are available at worldphoto.org/press Ten Open category winners will be revealed on 26 February, with overall Open and Youth winners... Continue reading→
Publicis Media takes top spot as #1 Global Media Agency
Publicis Media now ranks as the #1 Global Media Agency. This is according to the RECMA’s latest 2018 New Biz Balance Report. The accolade follows a hugely successful year for Publicis Media, which ended with the massive win of brand giant; GSK. Publicis Media excelled in the New Biz balance with it having the highest... Continue reading→
Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality
Building on the Seven Wonders campaign for Sarah Baartman area of the Eastern Cape, Boomtown has rolled out the Seven Wonders Bucket List. The campaign for summer 2018/19. Designed to inspire people to make memories and explore the Sarah Baartman District, the Seven Wonders Bucket List is a list of must-dos within the region. “Every... Continue reading→