Latest Industry News
Outdoor Network Launches Its first rotating digital billboard in East London
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3×6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst... Continue reading→
Leading Passion Marketing Agency, Levergy Appoints New Managing Director
Levergy, an M&C Saatchi Sport & Entertainment group company and part of the M&C Saatchi Group South Africa has appointed Melissa Daniels as its new Managing Director. The appointment comes as a part of Levergy’s continued growth and position as one of the top-performing agencies in the global M&C Saatchi Sport & Entertainment network. Daniels... Continue reading→
Noordvaal School Rugby Secures Major Sponsorship Deal with SDC Group to Boost Prestigious Tournament
Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. The Noordvaal Rugby competition has a proud history as one of the oldest, biggest and most prestigious school rugby competitions in South Africa. The tournament dates back to 1920 and now features over 200 schools... Continue reading→
Courvoisier’s “Welcome to our Maison’ Campaign Celebrates Iconic Influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to purchase. This is a global phenomenon and in South Africa it is no different, with brands joining the strategic use of influencers, those personalities that... Continue reading→
Brands need to prioritise long-term influencer partnerships
By Nicola Tarr, managing partner at Tribeca Public Relations Influencer marketing has become an essential part of many brands’ marketing strategies. While it can be an effective way to reach new audiences and drive sales, many brands make the mistake of using influencers as a short-term advertising channel instead of building long-term, always-on relationships with... Continue reading→
Eight design trends to watch out for
By Elmarie Harrington 1. AI-generated art The buzzword on everyone’s lips is artificial intelligence (AI), which is shaking up the design world as much as it is making waves in content creation and web development. While AI-generated art has been around since at least 2018, when the Portrait of Edmond de Belamy, created using a... Continue reading→
Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. In 2022, Effie South... Continue reading→
APO Group’s Africa Celebrations Campaign for Mercy Ships Wins Multiple 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards
APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is excited to announce that its Mercy Ships Africa Celebrations campaign has won the 2023 PRovoke Africa SABRE Awards for Best Campaign in West Africa and Best Campaign for Not-for-Profit/Charities. The SABRE Awards are the most prestigious and important awards in the... Continue reading→
The 2023 DSTV Content Creator Awards are Open for Entries
In proud partnership with DStv, TikTok, Sol and One-eyed Jack Calling all South African content creators, brands, influencers and agencies! Entries are now open for the second annual DStv Content Creator Awards. It’s time to put your best piece of content or platform forward for the chance to be crowned a winner and follow in... Continue reading→
Up close and personal or miles apart? Find out at the Nedbank IMC 2023
Is your relationship with your client or agency a match made in heaven? Or do you find yourselves at opposite ends of the table, fretting about how you’ll ever align? The cornerstone of successful marketing undoubtedly lies in the healthy connection between these cardinal points. But secretly, many of us struggle to find that perfect... Continue reading→