Latest Industry News
The MediaShop rated top media agency in SA by RECMA
The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry). RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in... Continue reading→
Ogilvy Africa names new Regional Creative Director in leadership changes
Ogilvy Africa, the most awarded creative agency in Africa, has named Brett Wild as its new Regional Creative Director. He takes over from Joao Espirito Santo, who is moving back to Portugal for a new assignment. In his new role, Brett will be expected to spearhead the Pan-African agency’s quest to deliver award-winning and effective... Continue reading→
Are employees the untapped marketing channel?
Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to... Continue reading→
Rugby Africa to continue groundbreaking partnership with APO Group
After one year of successful collaboration, World Rugby’s African association will extend their exclusive alliance with APO Group until 2023 APO Group (www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, and World Rugby’s African association, Rugby Africa, today announced an extension to their partnership making APO... Continue reading→
A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my... Continue reading→
Millennials Are More Likely to Advertise on Traditional Mediums Than Older Generations
Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds. Millennials place more value in advertising for their business than older generations, according to a new survey from The Manifest, a business news and how-to website. About 95% of millennial entrepreneurs advertise... Continue reading→
Print advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative... Continue reading→
Exciting changes ahead for Spark Media
Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to... Continue reading→
Toyota SA Launches New Corolla Hatch With TVC From FCB Joburg
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign,... Continue reading→
SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have... Continue reading→