Latest Industry News
Nothing’s too hot for Hunter’s new campaign
A cider so refreshing, that absolutely nothing is too hot for its rejuvenating powers. That’s the idea behind the latest campaign from Hunter’s, Africa’s largest cider brand (and the second-biggest cider brand in the world).Called ‘Nothing’s too hot for Hunter’s’, the new campaign aims to evoke the feeling of seeking out the hottest experiences but... Continue reading→
Reputation risk to inform decisions
Grace Belger, Media Training Divisional Head at Meropa Communications says: The advent of social media has made access to information and the spread of opinions easy, which has led to increased transparency and connectivity amongst the public. This inevitably increases the risks associated with your corporate reputation. Analysing and preparing to deal with reputational risk... Continue reading→
Nielsen Fanlinks connects sport fans with brands
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment, offering a new way of identifying the brands sports fans are buying. Since sport is such a... Continue reading→
Newsprint has to adapt to the ever changing world
Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has. Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re... Continue reading→
AMASA Appoints Memoria Masilela as Vice Chairperson
On the back of announcing its 2018/19 committee, the Advertising Media Association of South Africa (AMASA) has confirmed the appointment of committee member Memoria Masilela as Vice Chairperson, serving alongside Wayne Bishop as Chairperson. Wayne says: “We are absolutely thrilled to announce Memoria as this year’s new Vice Chair. She has brought energy and passion... Continue reading→
JCDecaux brings JOY to the Gautrain commute
Beauty, glamour, elegance and JOY were the themes of the recent Gautrain commute as passengers were treated to the out of home (OOH) portion of Dior’s inspirational, international campaign, featuring Jennifer Lawrence as the face of this iconic new fragrance. The glossy creatives which graced much of the Gautrain routes earlier this year were part... Continue reading→
black adds fresh out the cinema movies for the festive season
Premium entertainment streaming platform, black, today announced that it will be adding new fresh out-of-the-cinema blockbuster movies to rent or buy. Movies including Teen Titans Go! To the movies, The Incredibles 2, Ant-man and the Wasp, Skyscraper, Mama Mia-Here We Go Again, The Meg, Christopher Robin, The Darkest Minds, Mission Impossible-Fallout, The Predator and Crazy... Continue reading→
Magnetic Storm wins Transnet National Ports Authority tender to bring the People’s Port Festival to life
Following a formal tender process, for the second consecutive year, Magnetic Storm has been appointed to bring the People’s Port Festival to life for Transnet National Ports Authority (TNPA). Managing the event from conceptualisation through to clean-up, Magnetic Storm is overseeing the logistics of the event being held on December 1st and 2nd, in partnership... Continue reading→
Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director,... Continue reading→
When You Grow Taal You Can Grow Taller
For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled... Continue reading→