Latest Industry News
Breaking through creative boundaries and newspaper columns
In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. The recent Budget... Continue reading→
Partnerships that work to benefit the youth of South Africa
e4 and National Skills Fund partner unlock the potential of technology graduates through extensive internship program Internships provide a vital link between academic learning and professional employment, and with strategic partnerships, these internships can be effective for business and the youth. With this in mind, e4 partnered with the EOH Youth Job Creation Initiative and... Continue reading→
Finally Home: A 6 000kms Journey On Foot For Aluwani
Ten years ago, FCB Joburg MD Thabang Skwambane was so moved by the plight of one small Limpopo child that he founded Aluwani to care for a community of 63 orphaned and vulnerable children, cycling unsupported from Johannesburg to Kilimanjaro to raise awareness and funds for the organisation. Skip ahead to 2017, one million days... Continue reading→
SA’s top food platforms join forces for new online video cooking series
What would world-class chefs Luke Dale-Roberts and Reuben Riffel do with a humble mac ’n cheese if they were to serve it in their restaurants? And, more importantly, who’d do it better? Find out in Test the Best, a new video series that challenges South Africa’s top chefs to battle it out over simple dishes that we’d... Continue reading→
Establishment Survey full year results unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure. The ES is a multi-purpose, multi-media survey providing context for all media platforms and all... Continue reading→
Marketers rejoice as tourists flock through Cape Town Int. Airport
Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[1] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[2], the Mother City continues to wow leisure and business travellers, both locally and internationally. Although... Continue reading→
From Printism to Print-o-vation
Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation. “Historically, creative opportunities in print have been limited,” says SPARK Media’s Strategic Marketing Services Director, Justine... Continue reading→
OMO Auto flips the gender script with progressive TV Ad
OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house –... Continue reading→
Partnering with an entrepreneurial Black-Owned Agency
25 years ago, there very few – if any – black owned and run agencies. Probably the only one at that time was Herdbuoys. They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search...
Leading Dutch eLearning specialist launches South African business
aNewSpring, a dutch-based learning technology company has announced the opening of its Johannesburg-based office with exclusive distributor, New Leaf Technologies. Announced at the recently held E-learning Insights 2017 conference in Johannesburg and Cape Town, aNewSpring co-owner, Rene Persoon, said that it was the ideal platform to unveil plans to launch aNewSpring Africa. “We have been... Continue reading→