Latest Industry News
Tomorrow Trust launches social media challenge to assist vulnerable learners during lockdown
The Tomorrow Trust, a non-profit organisation supporting children and youth in need throughout their educational journey, has launched a social media campaign to assist its beneficiaries or their caregivers stay connected to support during lockdown. #SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, tag two... Continue reading→
Mukuru appoints Workbench to grow the brand across Africa
Workbench, the brand building communication agency, was recently appointed as Mukuru’s creative agency partner. The appointment includes above the line as well as below the line campaigns for the leading African money transfer service brand. Working closely with the Mukuru exco and Watson Ferguson marketing consultancy, Workbench was brought on in 2019 to conduct a... Continue reading→
ACA updated pitch guidelines during Covid-19 pandemic
In light of the challenging economic circumstances brought about by the devastating COVID-19 pandemic, the ACA has initiated a number of #ACACaresCovid activities to provide guidance and assistance to its members and the broader industry. As all businesses grapple with the financial and practical implications of this unprecedented situation, the ACA has identified three key... Continue reading→
Kgaugelo Maphai moves on
Park Advertising’s Group Managing Director Chris Botha has announced the resignation of The MediaShop Johannesburg’s Managing Director, Kgaugelo Maphai. “It is with great sadness that after three years with the organisation, Kgaugelo Maphai, Managing Director and Board Member of The MediaShop Johannesburg, has resigned,” said Chris. Kgaugelo will be exploring other business opportunities and pursuing... Continue reading→
Caxton withdraws from Magazine Publishing
The Board of Directors of Caxton & CTP Publishers & Printers Limited (“CAT”) has today announced that it has begun a process of withdrawing from magazine publishing and associated businesses. The steady and continuous reduction in the overall amount of adspend being allocated by advertisers to the magazine media sector as well as the decline... Continue reading→
Caxton Commercial Printers reopen
In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will re-open as from Friday, May 1, 2020. The printing and insertion of promotional... Continue reading→
There is no risk in being different when nothing is the same
As Mckinsey notes in its recent report, ‘How marketing leaders can both manage the coronavirus crisis and manage the future’, there is much uncertainty about the future. One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs.... Continue reading→
The Good Things Guy becomes a verified news source
Social media giant Facebook has verified www.goodthingsguy.com as a credible news source. Verification for this website affirms that the Good Things Guy account is authentic, belongs to an industry leader and has a strong online presence. “I’m absolutely thrilled that my Good Things Guy website, an initiative I thought would be a small endeavour just... Continue reading→
OMC able to provide accurate performances for digital OOH campaigns
By Trish Guilford, General Manager of the OMC Have you ever wondered what the correct way is to measure the reach of a Digital roadside billboard? Ahh, that’s right – take the reach, if the media owner is one of our members, or the traffic count, if they are not, and divide it by... Continue reading→
Inaugural Effie Awards South Africa Postponed to 2021
The Association for Communication and Advertising (ACA) announced today that the 2020 Effie Awards South Africa programme has been cancelled and that the inaugural Effie Awards South Africa are postponed with the events now scheduled to take place in July 2021. The difficult decision to postpone the inaugural programme follows consultations with all relevant ACA... Continue reading→