Latest Industry News
ProActive sets sights on SADC region with appointment of Andre de Lange
ProActive™ – a division of the Provantage Media Group – has appointed experienced sales professional Andre de Lange as its new Field Sales and SADC Manager. De Lange has a strong background in merchandising, particularly in emerging markets, and has previously held senior positions at Bromor Foods and Mondelez International, the American multinational confectionery, food... Continue reading→
Big, bigger, biggest #ROOTS2019
Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in... Continue reading→
Behind the Walled Gardens
Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to a 95 year old’s schedule, I grabbed a newspaper one morning with my cup of... Continue reading→
The problem with creative freedom
By: David Limbert, Creative Services Head at Magnetic Storm The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly, ... Continue reading→
Spotify Launches Global Brand Campaign
Any time, any place, any mood, any occasion – Spotify has the best music and podcast content available for its more than 217 million users. As we look to deepen and expand our relationships with consumers, we’ve launched our latest global brand campaign – a two-pronged approach that underscores the company’s ongoing commitment to ubiquity... Continue reading→
First ACA ‘Future Ballers’ event a resounding success
There is a myth about age discrimination in advertising. Some say that while ‘ageism’ exists in all industries, in advertising it appears to be on ‘steroids’. It is true that if you look at the industry fleetingly, it appears to be flooded with young, hungry creative brilliance. But we all know, dig a little deeper... Continue reading→
Pernod Ricard calls on Publicis Machine to shake things up in the Scotch whisky category
When Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine to take on the challenge – awarding its longstanding agency the iconic Chivas Regal whisky brand to manage.... Continue reading→
New Edge Ad Brings Icons Together
So, imagine this. Local and international stars of South Africa’s most memorable beer and cider ads walk into a bar. Sounds like the start of a joke. Instead, it’s a recipe for magic in a witty ad for Distell’s new beverage, EDGE. Picture the scene. Savanna’s Barry Hilton’s tending the bar. Windhoek Lager’s Louis Gosset... Continue reading→
BRFC launches new and exciting campaign for OLX
‘Days of Our Economically Free Lives’ launches Following in the footsteps of a successful 2018 OLX campaign – ‘Set Yourself Economically Free’ featuring the People’s Side Bae – OLX now wants you to ‘Live Your Best Economically Free Life’. Black River FC (BRFC) has positioned OLX as the brand that helped consumers realize some of... Continue reading→
BCW Up For 5 In The Holmes Report Agencies Of The Year Awards!
BCW (Burson Cohn & Wolfe), a leading global communications agency, has been shortlisted for five Agencies of the Year (AOTY) SABRE Awards by the Holmes Report. For the 11th consecutive year, BCW Africa is amongst the Africa Consultancies of the Year finalists. BCW Africa won the award in 2009 – the inaugural year of the... Continue reading→