Latest Industry News
Bye-Bye Harold, Hello Bra Gift
South Africans are saying ‘Bye-Bye Harold, Hello Bra Gift’ as NetFlorist introduces its new spokesperson to the country with its Mother’s Day campaign launching this week (April 30). For over a decade, the rather naughty, slightly saucy and much-loved character who commented about current affairs and gave witty – and often a little below-the-belt –... Continue reading→
Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor was nominated as one of the Top 3 Out-of-Home Media Owners for the Technology and Innovation Award at FEPE International’s 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year’s congress being ‘The Fame Game’. The FEPE International Congress is an essential event... Continue reading→
The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for... Continue reading→
Think Again,Think Riverbed
Riverbed has been awarded the Corporate Communications account for McCain, following an intensive four-way pitch against prominent, multinational agencies. The renowned international producer of frozen vegetables is re-strategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach,... Continue reading→
MOST Awards 2019: Voting is now live!
In what is an extremely important voting week for South Africans, the organisers of MOST are pleased to announce that you can cast your X for the 11th annual MOST Awards, which open today and will stay live until 5 July 2019. Don’t miss your opportunity to contribute to continued excellence and growth in the... Continue reading→
BizBrand Jam experience gives scholars new insight into 4IR careers
Grade 11 and 12 learners seeking inspiration for tertiary studies that will equip them for careers of the future and gain first-hand insights into the Business and Brand programmes at Vega School’s BizBrand Jam. This experiential day of engaging activities will be hosted by Vega (a brand of The Independent Institute of Education – The... Continue reading→
#ROOTS2019 – Building Insights with LEGO
ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new,... Continue reading→
AdColony’s Telkom Summer campaign smashes expectations
Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South... Continue reading→
Ogilvy’s Pete Case Appointed To Worldwide Creative Council
Chief Creative & Innovation Officer at Ogilvy South Africa, Pete Case, has been promoted to Ogilvy’s 12-member Worldwide Creative Council. The Council was originally initiated by agency founder David Ogilvy to spearhead the company’s quest for great ideas and brilliant creative thinking, for the benefit of clients. As a member of the Council, Case will... Continue reading→
Bona Magazine’s star shines brightly
In an economy and at a time when magazine publishers dread the next Audit Bureau of Circulation (ABC) updates and with comments abound regarding the freefall of the South African magazine category as a whole, Caxton Magazines’ monthly family interest magazine, Bona, clearly bucks the trend and stands out like a beacon of light amongst... Continue reading→