Latest Industry News
Rugby goes rural with Land Rover
Land Rover’s Hope Crosses Any Terrain headed to Belvue Primary School in Belhar, Western Cape, for a very special rugby activation. The Land Rover Brand Ambassadors from DHL Western Province brought joy and inspiration to the 1 100 learners. Amid roars and squeals of delight, Eben Etzebeth, Siya Kolisi, Pieter-Steph du Toit, Steven Kitshoff, Scarra... Continue reading→
McCain South Africa unveils new kitchen at Kwa-Thema Primary School
McCain South Africa recently donated R220 000 towards building a brand-new kitchen and storeroom at the Kwa-Thema Primary School in Springs. McCain South Africa wanted to help the school to continue doing the work that they are doing by helping to feed over 1185 children each day. Kwa- Thema Primary School was established in 1953... Continue reading→
Beautiful Smiles all round for 13 Gauteng children
With the festive spirit beginning to make its presence felt, 13 deserving children will receive the gift of a lifetime this November – a chance to look a little more like their friends and enjoy a more comfortable life. A series of surgical operations will be undertaken as part of the Chris Hani Baragwanath Academic... Continue reading→
Ignore The Differences At Your Peril: Millennials Versus Afrilennials
Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two ‘generations’ and use this understanding to finetune their brands’ relationship with consumers should experience growth in terms of sales and brand value. This is the... Continue reading→
2017: SME employment pressure rising
NSBC releases findings of the 2017 National Small Business Survey According to the National Development plan, the SME community is expected to provide 90% of new employment opportunities by 2030. This makes SMEs the driving force behind South Africa’s economy, placing even greater pressure and expectation on a sector that already lacks support and funding.... Continue reading→
How Ads24’s passion for soccer can translate into revenue for advertisers
Coupled with Soccer Laduma, the recent inclusion of Kick Off magazine into the Ads 24 stable has created a bigger ecosystem for advertisers, media buyers and marketers to reach South Africa’s soccer-crazy mass market. “The combination of Soccer Laduma and Kick Off allows advertisers access to a way, way bigger audience,” says Peter du Toit,... Continue reading→
Engen and Edcon partner up for rewards
Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. According to Engen’s Head of Retail, Seelan Naidoo the partnership is another way that Engen is putting customers first. “By partnering with one of the most popular rewards programmes in the country, this initiative will offer Engen and Edcon customers additional value... Continue reading→
Authentically branded
Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are... Continue reading→
Twizza partners with Boomtown
Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from... Continue reading→
AMASA invites all industry moguls to this year’s AMASA year-end celebration
Business was tricky, budgets were lean, but the year’s almost over, it’s time to be seen, come as you are, dress up in Taboo, let loose for tonight, have a drink…or a few! AMASA invites you to a night of letting loose, unwinding, and enjoying yourself – because you deserve it! Taboo Club, Sandton in... Continue reading→