Latest Industry News
The problem with creative freedom
By: David Limbert, Creative Services Head at Magnetic Storm The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly, ... Continue reading→
Spotify Launches Global Brand Campaign
Any time, any place, any mood, any occasion – Spotify has the best music and podcast content available for its more than 217 million users. As we look to deepen and expand our relationships with consumers, we’ve launched our latest global brand campaign – a two-pronged approach that underscores the company’s ongoing commitment to ubiquity... Continue reading→
First ACA ‘Future Ballers’ event a resounding success
There is a myth about age discrimination in advertising. Some say that while ‘ageism’ exists in all industries, in advertising it appears to be on ‘steroids’. It is true that if you look at the industry fleetingly, it appears to be flooded with young, hungry creative brilliance. But we all know, dig a little deeper... Continue reading→
Pernod Ricard calls on Publicis Machine to shake things up in the Scotch whisky category
When Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine to take on the challenge – awarding its longstanding agency the iconic Chivas Regal whisky brand to manage.... Continue reading→
New Edge Ad Brings Icons Together
So, imagine this. Local and international stars of South Africa’s most memorable beer and cider ads walk into a bar. Sounds like the start of a joke. Instead, it’s a recipe for magic in a witty ad for Distell’s new beverage, EDGE. Picture the scene. Savanna’s Barry Hilton’s tending the bar. Windhoek Lager’s Louis Gosset... Continue reading→
BRFC launches new and exciting campaign for OLX
‘Days of Our Economically Free Lives’ launches Following in the footsteps of a successful 2018 OLX campaign – ‘Set Yourself Economically Free’ featuring the People’s Side Bae – OLX now wants you to ‘Live Your Best Economically Free Life’. Black River FC (BRFC) has positioned OLX as the brand that helped consumers realize some of... Continue reading→
BCW Up For 5 In The Holmes Report Agencies Of The Year Awards!
BCW (Burson Cohn & Wolfe), a leading global communications agency, has been shortlisted for five Agencies of the Year (AOTY) SABRE Awards by the Holmes Report. For the 11th consecutive year, BCW Africa is amongst the Africa Consultancies of the Year finalists. BCW Africa won the award in 2009 – the inaugural year of the... Continue reading→
Bye-Bye Harold, Hello Bra Gift
South Africans are saying ‘Bye-Bye Harold, Hello Bra Gift’ as NetFlorist introduces its new spokesperson to the country with its Mother’s Day campaign launching this week (April 30). For over a decade, the rather naughty, slightly saucy and much-loved character who commented about current affairs and gave witty – and often a little below-the-belt –... Continue reading→
Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor was nominated as one of the Top 3 Out-of-Home Media Owners for the Technology and Innovation Award at FEPE International’s 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year’s congress being ‘The Fame Game’. The FEPE International Congress is an essential event... Continue reading→
The power of retargeting – how to move your customers from wanting what you have to offer to needing it
My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for... Continue reading→