Latest Industry News
Vega students walk away with eight Loeries at the 2018 awards
This past weekend saw a group of talented students from Vega, a brand of The Independent Institute of Education (The IIE), take home an impressive eight Loeries and the Instagram Instahack Award at the 40th annual Loerie Awards, which took place from 17 – 19 August 2018 at the Durban ICC. The student awards were... Continue reading→
SASKO celebrates Heritage Month with Mzansi bread
It’s a kief opportunity to share what makes local lekker Do you know your Kota from your Gatsby from your Bunny Chow? Most South Africans across the country can explain the difference and also what ingredients to pop inside to make them stand out and even more moreish than the next one. But success starts... Continue reading→
The MediaShop and Nando’s win Gold at Loeries!
The Nando’s #rightmyname campaign has won a Gold Loerie in the Media Innovation category, submitted by media agency The MediaShop and creative agency M&C Saatchi Abel. The #rightmyname initiative saw Nando’s championing the cause for uniquely South African names to be recognised by spellcheck. #rightmyname encouraged users from diverse South African backgrounds to upload their... Continue reading→
MOST 2018: It’s time to celebrate a bumper year of big birthdays
It’s a bumper year for big birthdays and as the MOST Awards reach their first decade, we look forward to celebrating with others in the industry that have also reached major milestones. “A milestone birthday is a time to reflect on all that we have achieved as an industry, but also to kick up our... Continue reading→
M&C Saatchi Abel turns on the heat at Loeries 2018
Spearheaded by the Nando’s #rightmyname campaign, M&C Saatchi Abel brought home 14 new Birds across a spread of blue chip clients. Nando’s garnered a coveted Grand Prix, 4 Golds and a Silver! With Silver and Bronze accolades to Takealot, Mr D, Windhoek Beer, Zeitz Museum of Contemporary Art Africa, ZANG Caffeinated Chocolate and the Domestic... Continue reading→
Balancing paid, owned and earned media – are you getting it right?
Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel. But what exactly is “paid”, “owned” and “earned” media and what does... Continue reading→
Absa Launches ChatBanking on WhatsApp with 360° campaign from FCB Joburg
Absa Group has officially launched its ChatBanking on WhatsApp service with a 360° campaign from FCB Joburg. Almost 12 000 Absa customers have registered for ChatBanking on WhatsApp since its soft launch phase, which kicked off in early July this year. This campaign is expected to increase that number significantly. WhatsApp, a simple, reliable, and... Continue reading→
Finalists Announced For Premier Entrepreneurial Competition’s 30th Edition
Celebrating three full decades of discovering and cultivating the best entrepreneurial talent that South Africa has to offer, the highly esteemed Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has announced the shortlist of 14 standout entrants who have made it through to the final round of this year’s competition. According to Gugu... Continue reading→
Your Eyes Aren’t Playing Tricks On You!
Cinemark first to bring hologram advertising to Africa Cinema advertising has been the advertising medium of choice for brands because it can engage various demographics successfully by creating the right conversations, with the intended target market at the right time. Strategic movie scheduling will ensure that a brand’s key message will be received by the... Continue reading→
Ogilvy Wins Loeries 2018 In Marathon Style
Ogilvy South Africa took home 23 statues from the 2018 Loeries held in Durban, including its 8th Grand Prix in a row. The group’s awards tally was led by an exceptional performance from Ogilvy Johannesburg, which claimed the Grand Prix in Film Communication for Kimberly-Clark “The World’s First Baby Marathon”. Winning work for Ogilvy came from a range of clients including Kimberly-Clark, AB inBev, OMO,... Continue reading→