Latest Industry News
The world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners,... Continue reading→
BBM and Planet Sport Publishing Bring PlanetF1 to Motorsport Fans Worldwide
A pit stop for fans in BBM Discover with live race timings, commentary, driver standings, expert analysis and more Following the successful introduction of popular sports services Football365 and Tennis365, BBM Messenger and Planet Sport Publishing are pleased to extend their partnership to launch PlanetF1 for avid motorsport fans worldwide.“Digital technology is changing the way... Continue reading→
Brands: taking centre stage at festivals
Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands. What does the word festival mean to you? And if you ask the person next to you it will mean something different. The Oxford English dictionary defines festival as: a day or period of celebration, typically... Continue reading→
Ogilvy SA effective campaigns recognised in Apex triumph
Ogilvy emerged from the recent Association for Communication and Advertising (ACA) APEX awards with an unrivalled five awards, underlining the agency’s position as an industry leader in effective communication. In the Launch category, Ogilvy secured a silver award for the Audi #untaggable campaign, a bronze for the Carling Black Label #NoExcuse campaign and a bronze... Continue reading→
Mango awarded Best Low-Cost African Airline in Africa
Mango Airlines has been presented with the most sought-after award in the aviation industry. The Skytrax World Airline Awards – often referred to as the “Oscars of the aviation industry” – has announced that Mango is the ‘Best Low-Cost Airline’ of 2018 – a victory that spans the entire network of African airlines. “We could... Continue reading→
Robin Adams joins Egg Films
Commercials director Robin Adams has joined the nest at Egg Films, where he’s teamed up with producer Kerry Hosford and already finished his first successful flight.After graduating from AFDA Cape Town with honours, Robin’s first ad, Ster Kinekor Vision Mission My Son The Flyer, won five M-Net TAG Awards, including Best Newcomer and Best Direction. He... Continue reading→
Generation Z is coming!
Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically... Continue reading→
Epson announces its first #EpsonEntrepreneur winner
Davy Moussana, a 27-year-old engineer from Johannesburg with a passion for helping learners excel in maths and science, has been announced as the winner of the 2018 #EpsonEntrepreneur campaign. Moussana launched his mathematics and science tutoring business, Thebe Tutors, in 2017, and recently added Seopa Sengwe, a not-for-profit programme that includes a set of academic bootcamps... Continue reading→
Seizing opportunities in Zimbabwe’s new era
As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country’s digital future, says Never Ncube, CEO of Dandemutande, a licensed Internet Access Provider and ISP, which has been operating since 1996 in Zimbabwe. Dandemutande is owned by Gondwana International... Continue reading→
Like the Beer? Buy the brewery
After numerous successful brewing years and countless beers, the Garagista Brewery was up for sale. Owner, Steve Miller had decided it was time to move on and wanted a buyer who can carry on the spirit of the brewery.Garagista is renowned for some fairly out-there advertising for their Tears of the Hipster and Bat Piss... Continue reading→