Latest Industry News
BiBi Rouge pops up shop with Mall Ads™
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to... Continue reading→
Levison Wood travels over fascinating, dangerous terrain in his journey From Russia to Iran on BBC Earth
Known for inspiring audiences by sharing the incredible wonders of our universe, BBC Earth’s popular series From Russia to Iran is back with explorer Levison Wood. This self-filmed, riveting series delivers televisions rawest and most authentic travel series. Levinson is taking on a new expedition to cross the mighty Cacuses mountain range that lies between... Continue reading→
PRC brings Nielsen fused brand & PAMS
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will... Continue reading→
SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed... Continue reading→
CNN embarks on #ZeroPlasticLunch campaign for World Oceans Day
CNN is embarking on a campaign to encourage students to eliminate single use plastics from their lunches for World Oceans Day, on 8 June, 2018. The network has created video and text resources for schoolchildren and teachers to outline the issue of plastic waste. Using the hashtag #ZeroPlasticLunch, the children are being encouraged to share... Continue reading→
2018 Oscar-nominee Revolting Rhymes now streaming first and only to Showmax
“The small girl smiles. One eyelid flickers. She whips a pistol from her knickers.” There’s the story of Little Red Riding Hood that everyone knows and then there’s the Roald Dahl version. Dahl may be best known for bestselling children’s books like Matilda, The BFG, Charlie and The Chocolate Factory, James and The Giant Peach... Continue reading→
SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed... Continue reading→
Unpacking the era of Influencer Marketing
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers – mainly online. This kind of marketing uses the influence or reach that an individual has on... Continue reading→
Global search for new talent to join BBC Earth
BBC Earth (DSTv Channel 184) has today launched a global search for a fresh new presenter who can offer a different perspective on all things natural history and science, to join the team to film a four-part YouTube series. If you’ve never before been a presenter and are; Passionate about our planet and all the... Continue reading→
Going green… and other marketing trends discussed at Madex 2018
Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association of South Africa (MASA). Booysen-Fourie was speaking on the opening day of Madex and Markex... Continue reading→