Latest Industry News
PRC introduces the TOC (Technical Oversight Committee)
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking... Continue reading→
South African Tourism, FCB Joburg Successfully Rebrand Africa’s Travel Indaba
South African Tourism and FCB Joburg have successfully completed the rebranding of ‘Indaba’ as ‘Africa’s Travel Indaba’ at this year’s event, which drew to a close in Durban on May 10. Key reasons for the rebrand included further entrenching Indaba’s position as the world class tourism show in Africa as well as maintaining an upward... Continue reading→
TRANSIT.TV delivers Incremental Reach to TV Campaigns
Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices... Continue reading→
Magnetic Storm makes senior appointment
Magnetic Storm has appointed Lourens Venter as General Manager; a strategic position which will drive growth, performance and innovation across all parts of the business. A specialist in strategic operations with an analytical approach to leadership, Lourens joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance. He joins Magnetic... Continue reading→
CNN explores South Africa’s animation industry
After Black Panther’s recent success, the animation industry has grown in South Africa and more young artists are now creating animation projects that break the boundaries of race and reason. This week on Inside Africa, CNN International follows some of South Africa’s animators, from inception to action, as the artists create their own stories. Diprente... Continue reading→
Edith Petersen retires after 35 Years at Caxton
Edith is a well known and highly respected legend in the media buying industry. With her career spanning countless years, Caxton would like to bid her a fond farewell. Edith joined the Argus Group back in the 70s before joining Caxton in 1983 where she efficiently ran the insert bookings division – an impressive feat... Continue reading→
Pieter Janse Van Rensburg joins DUKE as Design Director
DUKE has recently added to its heavyweight staff complement with the appointment of Pieter Janse Van Rensburg as Design Director. No stranger to the industry, Janse Van Rensburg most recently held the position of Design Director at Brand Union. Prior to that he honed his skills at Saatchi & Saatchi where he took over... Continue reading→
How to get the best out of Radio Advertising
How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism... Continue reading→
Nfinity launches employee advocacy division, theIntern-ship
Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on... Continue reading→
Annicia Manyaapelo Appointed Integrated Executive Business Director at FCB Joburg
Annicia Manyaapelo has been appointed Integrated Executive Business Director on the South African Tourism account at FCB Joburg. A graduate of GIBS Business School and both the AAA School of Advertising and Vega Brand Communications School, where she studied communications, media and brand management, Manyaapelo joined the agency after several years as a successful luxury... Continue reading→