Latest Industry News
Join the top team with Ads24’s Mass Market ̶ Daily Sun, Die Son and Soccer Laduma
Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena ̶ Daily Sun, Die Son and Soccer Laduma. To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form... Continue reading→
South African management takes over Octagon South Africa and new agency Republicom launches
The executive management of Octagon South Africa has announced the end of its affiliation agreement with Octagon Global. The end of the affiliation contract, which gave licensed usage of the Octagon brand and intellectual property exchange, is the culmination of a process that began in 2013 with a buyout of Octagon global’s ownership interest in... Continue reading→
Doritos ‘battle of the bold’ winning new flavour revealed
It all started mysteriously, grabbing consumers attention as Doritos launched two new flavours “Tomato Sizzler” and “Jalapeño Poppers” in a really engaging and creative way. At first glance it didn’t seem all that unusual. Brands launch new flavours all the time, right? Wrong! Standing out on shelf with two competing new flavours, SA consumers were invited to... Continue reading→
Windhoek Beer partner with M&C Saatchi Abel JHB to drive new chapter of growth
Following a competitive, 5-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand’s growth. The agency will be tasked with building on the brand’s legendary intrinsic story and with continuing to develop a powerful emotive connection with its various target audiences... Continue reading→
ABF hosts Poker Night on 28th September
With media agency OMD as a headline sponsor, the ABF is looking forward to hosting media and creative agencies, and media owners at its next fundraiser on the 28th September. Cash prizes are up for grabs for first, second and third place. “We rely heavily on participation from our advertising and media industry contacts in... Continue reading→
Beautiful News powered by Mercedes-Benz South Africa
From September to December 2017, Beautiful News South Africa, in conjunction with its proud sponsor Mercedes-Benz South Africa, will be screening short-films of ordinary South Africans doing extraordinary things, putting a positive spin on what it means to be South African. The film viewing experience offers short videos to passengers, travellers and tourists as well... Continue reading→
Brands go big on golf courses
Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in... Continue reading→
Mosa Mokone joins the Tribeca family
Tribeca Public Relations has appointed Mosa Mokone as an Account Executive. Mosa joins the Tribeca consultancy team that works on a wide range of accounts, including the Peermont Hotel Group, Platinum Seed, Targus and TomTom. Mosa joined the PR industry in 2011, and has considerable experience in sport and gaming PR, in agency and on... Continue reading→
Ireland Davenport reboots
Communications agency Ireland Davenport has launched into an exciting new phase as a fully representative, truly South African agency. The fresh and ready Ireland Davenport has already secured blue-ribbon clients like Standard Bank (PBBSA division), Primedia and EWN, leveraging strong client relationships and relevant creative skills to produce authentically South African campaigns. The new clients... Continue reading→
New Debonairs pizza TVC plays up size of New Cram-Decker™
A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a... Continue reading→