Latest Industry News
Beautiful News powered by Mercedes-Benz South Africa
From September to December 2017, Beautiful News South Africa, in conjunction with its proud sponsor Mercedes-Benz South Africa, will be screening short-films of ordinary South Africans doing extraordinary things, putting a positive spin on what it means to be South African. The film viewing experience offers short videos to passengers, travellers and tourists as well... Continue reading→
Brands go big on golf courses
Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in... Continue reading→
Mosa Mokone joins the Tribeca family
Tribeca Public Relations has appointed Mosa Mokone as an Account Executive. Mosa joins the Tribeca consultancy team that works on a wide range of accounts, including the Peermont Hotel Group, Platinum Seed, Targus and TomTom. Mosa joined the PR industry in 2011, and has considerable experience in sport and gaming PR, in agency and on... Continue reading→
Ireland Davenport reboots
Communications agency Ireland Davenport has launched into an exciting new phase as a fully representative, truly South African agency. The fresh and ready Ireland Davenport has already secured blue-ribbon clients like Standard Bank (PBBSA division), Primedia and EWN, leveraging strong client relationships and relevant creative skills to produce authentically South African campaigns. The new clients... Continue reading→
New Debonairs pizza TVC plays up size of New Cram-Decker™
A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a... Continue reading→
Innovative campaign drives Radisson Blu Super Breakfast launch
Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings. Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience. The creative... Continue reading→
South African ad-tech company develops targeted solution to leverage retail’s big data stockpiles
In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels,... Continue reading→
The truth about cats and dogs (in the film industry)
CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because... Continue reading→
Bell Pottinger – Crossing the line: when ethical conduct falls by the wayside
The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya is the Founder and CEO of Conversations Media and Communications [This piece originally appeared as part of the IPRA Thought Leadership series of essays.] South... Continue reading→
Vega and MMT issue annual design challenge
South African students apply their theoretical knowledge to real-world design challenges as they create bespoke lighting solutions to brief The 2017 edition of the MMT by Design competition is well underway, with students at Vega, an educational brand of The Independent Institute of Education (The IIE), preparing to showcase their final entries to the public.... Continue reading→