Latest Industry News
Women’s Month: only 11% of creatives globally are female
It’s Not Pie, by Sonja Fahn, Creative Director at Brand Union Africa According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women. Admittedly in South Africa we also have the huge issue of racial representation... Continue reading→
FCB Cape Town creates dramatic new #SafelyHome commercial
Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph... Continue reading→
Tulips and Chimneys prove they’re worth their salt with new Cerebos animation
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. They jumped at the opportunity to add another iconic South African brand to their reel, which includes work for the likes of All Gold, Bakers Biscuits, Clover and M-Net. “We’re just waiting on... Continue reading→
Why creative success requires bravery and intuition!
By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart... Continue reading→
Why you should be thinking about furthering your education!
Contemporary workplace environments would probably be unrecognisable to yester-year’s employees, because – aside from gigantic indoor slides and ‘nap rooms’ – job titles and roles are constantly changing to keep up with ever-evolving marketplace demands. From game development to fashion technology and trend analysis, there are more career avenues to pursue and keep up... Continue reading→
The Critical Role of Out-of-Home (OOH) in the Marketing Mix.
With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats... Continue reading→
OOH flies high in airports as passenger numbers increase
Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year,... Continue reading→
Golf TV introduces new Golf Equipment Segment
Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network,which flights in golf club... Continue reading→
Which Archetype will win the Game of Thrones?
By Alexandre Thomas, Director, Kantar Added Value UK. Game of Thrones’ 7th season premiered on July 16 and made history, once again, by dominating the ratings and the headlines. But is the success of Game of Thrones owed solely to the thrilling twist-and-turn filled story? At Kantar Added Value, we think not. Rather, we think the... Continue reading→
Artifact Print achieves Broad-Based Black Economic Empowerment (BBBEE) Level 2
Artifact Print, a print and production company in the Artifact Advertising stable, has achieved Broad-Based Black Economic Empowerment (BBBEE) Level 2 status with a 51% black shareholding. This achievement is part of Artifact’s commitment to transformation in South Africa. Thanks to Artifact’s new status, it has already been able to conclude an agreement with Nissan South... Continue reading→