Latest Industry News
Animation script timer launched by Piehole.tv
Animated video production company, Piehole.tv, has launched a free script timer tool to calculate the duration of any explainer video. A market-first, this is the only dedicated script timer for explainer videos and according to Piehole.tv CEO, Priscilla Kennedy, was created based on thorough analysis of over 200 explainer videos and will help significantly when... Continue reading→
World Sight Day Event: “Eye Care Everywhere”
Ster-Kinekor Theatres, the MEC for Health: EC (Helen Sauls-August), Executive Mayor, Mama Sisulu family representatives, together with other government, business and community leaders joined the global celebration of the World Sight Day, under the theme; “Eye Care Everywhere” at the Indoors Sports Centre in Queenstown, Eastern Cape. This forms part of Ster-Kinekor’s CSI programme, Vision... Continue reading→
LoyaltyPlus disrupts in the era of Centralised Virtual Currency
In today’s retail market there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business – but specifically the massive contribution of e-commerce characterised by loyalty or points cards (both physical and digital), according to independent Customer Relationship Management (CRM) specialist, LoyaltyPlus. LoyaltyPlus offers... Continue reading→
Ad crooks: the on-going problem in digital advertising
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the... Continue reading→
Knowledge and emotion are central to the service industry
The services industry forms an important part of South Africa’s economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations. On the whole, South African customers are not happy... Continue reading→
Gender stereotypes surrounding working women in South Africa
In South Africa there’s a 56% chance that the person that would be receiving this email is male. Despite the statistic that there are more women graduating from university in South Africa than men, women only occupy 44% of skilled positions. These figures only get worse when we dig deeper. According to 2014 data from... Continue reading→
Magazines partnering with brands to do good
Caxton Magazines is calling on readers to #WalkForAPurpose together with thousands of Joburgers who will take to the streets with woman&home and Bona magazines in a spectacular show of pink to raise awareness of breast cancer, in the 2018 Avon Justine iThemba Walkathon this coming Sunday, 21 October. Now in its 13th year, the iThemba... Continue reading→
Want a more effective marketing agency? Let them into the inner circle
By Stella Carter, Head: Client Services at Stratitude. Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it? Dealing at a senior level gives the agency a real, holistic view of your business, including pain points, growth areas,... Continue reading→
Artifact Advertising revamps Maxi’s
After 25 years of keeping customers happy by offering a welcoming store environment and serving great quality, great value food, the management team at Maxi’s decided it was time for a complete refresh. Artifact Advertising’s Strategy and business development director Lindy Taoushiani says the company was tasked with proposing a new look that would excite... Continue reading→
The MediaShop and Tiger Brands gain SA insights
With help from the SABC commercial enterprises, The MediaShop held a fantastic immersion recently with their long-standing client, Tiger Brands to round off Heritage month. The objective of the day was to demonstrate the differences in each of the provinces in South Africa. The event was well attended by marketers from Tiger Brands, who took... Continue reading→