Latest Industry News
The future of reputation at Nedbank IMC
Emboldened by the real-time social media-driven environment, our customers and consumers have never been as vocally critical of brands as they are today. With this, reputational risk has never been more critical to the long-term management of brands and companies. Yet despite this, many brands still continue to flounder on the rocks of their reputations... Continue reading→
Meta celebrates Africa’s ‘Rising Stars’ in its 2023 ‘Made by Africa, Loved by the World’ campaign
As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way... Continue reading→
Tribeca Public Relations promotes Juliette Verhoog to account director
Juliette Verhoog has been promoted to account director at Tribeca Public Relations (Tribeca), having joined the agency in September 2019. Her promotion recognises her commitment to maintaining a standard of excellence in client service, as well as exemplary team management over the last three years, particularly in her mentorship her team members. She has provided... Continue reading→
10 tips for building a red-hot paid digital strategy
By Sammy-Joe Radinthi and Christina Kennedy There are so many marketing messages competing for eyeballs online, so how can you make yours stand out and deliver the results you or your client need? Paid digital advertising, cleverly applied, can powerfully grow and position your brand. However, it’s not as simple as boosting social media posts... Continue reading→
VMLY&R South Africa has announced the launch VMLY&R Commerce in South Africa, headed by Chief Experience Officer Imran Patel.
Launched in 2021, VMLY&R Commerce is WPP’s end-to-end Creative Commerce Company, which works to deliver creativity that inspires conversion in the moment – regardless of channel. With its belief that commerce channels hold the most untapped potential to deliver memorable customer experiences and sales impact, the global agency has been leading the industry through the... Continue reading→
Effie South Africa Hosts Dialogue on Creative & Effective Marketing with Leading Industry Experts
Effie South Africa has assembled a leading panel of senior advertising and marketing leaders to discuss “Creative & Effective Marketing’ ahead of the upcoming Effie Awards. In the first of the Effie dialogue series exploring collaboration in pursuit of marketing communication effectiveness, the panel will be uncovering and sharing their different views and approaches in... Continue reading→
5 Incredible Things You Can Do On A Google TV
Although streaming video through your TV is nothing new, it’s always been a bit of a chore. You have to connect to your home network, find the right app for what you wanted to watch, and then actually click through menus until you found what you were looking for. It was never really an enjoyable... Continue reading→
Finding the future focus together
“Secure the bag”, “You see the drip, though?”, “No Flex Zone”. Are these phrases truly reflective of how young people view money? Do they provide candid insights into their financial behaviour or is it just a narrative attached to them by pop culture and society? How do young people really feel about money? Unpacking this... Continue reading→
It’s Time to Go Live!
A Game-Changing Opportunity for Brands and Businesses As the world intertwines with the digital through rapid integration with continually evolving technology, new commerce trends are emerging faster than ever, disrupting traditional commerce and ultimately changing the way that consumers shop. An example of these rapidly-developing trends is the rising adoption of live shopping, which... Continue reading→
Agency partnership of the future: unlock unofficial collaboration to create value
By Ima Peter, Business Unit Director and Head of Corporate at Razor PR The trend of ‘unofficial collaboration’ not only connects brands with people, with authenticity, but has opened up new revenue streams (and risks) for businesses that make this connection with popular culture. Here’s why you need to take note of this evolving trend. ... Continue reading→