Latest Industry News
Brand New Look For BBC Lifestyle Unveiled At BBC Studios’ Summer Upfront
BBC Studios in Africa revealed today the vibrant and playful new look branding for BBC Lifestyle, channel 174, at its bi-annual Upfront event held in Johannesburg. The number one international lifestyle channel on DStv has a chic and contemporary new on-air look featuring a fresh set of palates, designs and objects around the channel’s aspirational... Continue reading→
IAS sees clients pushing boundaries for expanded offerings from agencies
As one of South Africa’s foremost intermediary consultancies, the Independent Agency Search and Selection Company (IAS) specialises in match-making that produces an effective marketer-agency relationship that meets the current and future needs of both parties. “We are seeing a wave of restructuring for optimal B-BBEE compliance, as well as for the diversity the industry needs... Continue reading→
Transit Ads awarded rights to Johannesburg’s Rea Vaya
Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by... Continue reading→
Inclusive Education, One Pen at a Time
For the seventh consecutive year, South Africa’s most loved pen, BIC®- through its partnership with the Read Educational Trust – is on a mission to distribute 1.2 million pens to learners at disadvantaged schools across South Africa. To achieve this, BIC® is embarking on a national educational roadshow, ‘Power Their Potential’, to equip over 500... Continue reading→
FAKA’s Desire Marea on creative explorations, performing for Donatella Versace
South African contemporary performance artist, Desire Marea, is an unapologetic force of nature. As one half of the pioneering cultural movement known as FAKA – a cultural movement he started along with his friend Thato [AKA Fela Gucci] – Marea has not only taken the local music and art scene by storm, but has also...
Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path to purchase journey during the festive season. As part of this package, clients will receive 32 TV spots for a 30-second commercial per day during... Continue reading→
Here’s how to manage your pitch (and download a free scorecard)
Selecting an agency is not easy. We get it! Sitting on the agency’s side, we can see how difficult it is to select, meet, brief, manage and evaluate agencies during a pitch process.Multi ethnic business people, entrepreneur, business, small business concept And picking the wrong agency is an expensive exercise, which is exactly why you... Continue reading→
Ogilvy Shines At The AMASA Media Innovation Awards
Two Ogilvy campaigns – Huggies ‘The World’s First Baby Marathon’ and Carling Black Label #NoExcuse – have added 4 Gold AMASA Awards to their extensive list of laurels. The 2018 AMASA (Advertising Media Association of South Africa) Awards celebrate excellence in media planning, innovation and creative media ideas. The winners were announced in Sandton this... Continue reading→
Fourways Mall complements multibillion-rand structural redevelopment with new corporate identity
Fourways Mall is matching its multibillion- rand structural redevelopment by creating a new brand and corporate identity that will be rolled out across the property’s various media and structural assets ahead of its re-opening during 2019. Designed and implemented by Amorphous New Media, an award-winning digital and design agency, the Mall’s clean, modern and sophisticated... Continue reading→
Woolworths and New Media’s TASTE bags gold at Folio Awards in New York
Woolworths’ TASTE magazine, published by New Media, has won a highly prestigious GOLD Folio: Eddie & Ozzie Award for Overall Editorial Excellence in Custom/Content Marketing. This year’s awards took place on Tuesday, 9 October in New York. TASTE also received three honourable mentions including one for its March 2018 issue in the Best Full Issue... Continue reading→