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The act of Reading delivers a focused and engaged consumer

The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the... Continue reading

Brand Union captures essence of arise in unique visual ID

Sub–Saharan investment and development company, Arise appointed Brand Union late last year to create and launch its new brand into Africa. The African holdings of three cornerstone investors, namely, Norfund, FMO and Rabobank joined forces to create Arise as a locally based and locally focused company. And in February, the launch took place in Cape... Continue reading

Playmakers become first SA Agency to win at Clio Sports Awards

Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York. The agency was awarded a Clio for its Coca-Cola campaign #ThatsGold @SuperSportTV in the Partnerships, Sponsorships & Endorsements category. The campaign entailed creating a series of commercials around the 2016 Olympic Games where fans... Continue reading

South African shoppers influenced by clicks and bricks

New research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality; especially in emerging markets, including South Africa. Nielsen’s new global research “What’s in-store for online grocery shopping – Omni-channel strategies to reach crossover shoppers” was conducted in 63 countries to assess consumer... Continue reading

Tribeca Public Relations and Retroviral win 2017 Prism Campaign of the Year award

Tribeca Public Relations and Retroviral have won the 2017 Prism Campaign of the Year award for their work on the 2016 RocoMamas #ElectionBurger campaign, which saw the charismatic burger brand increase its sales by 20 percent year-on-year. The judges commended both agencies exceptional integrated channel strategy spanning a combination of traditional, social and interactive media... Continue reading

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