Latest Industry News
FCB Joburg’s Pizza’s Halloween campaign delivers scary results
Debonairs Pizza’s recent Halloween campaign captured South Africa’s imagination and delivered scary results in terms of social media uptake. Just what Toni Joubert, Marketing Executive for the 27-year-old Proudly South Africa brand, wanted. “Debonairs Pizza’s intention this year was to ‘join the conversation during Halloween in a way that would capture people’s imaginations and in... Continue reading→
The Fourth Industrial Revolution: It’s the end of the world as we know it!
Claire Herman, Media Operations Lead at The MediaShop 4IR… I first heard this buzzword at the BCX Disrupt Conference in 2017, where I was lucky enough to see two phenomenal speakers who tackled the topic. The first was Richard Mulholland, founder and C-3PO of Missing Link. His topic was “Do we need to fear the Fourth... Continue reading→
Weber Shandwick Africa wraps up a successful year with Level 1 B-BBEE accreditation
Weber Shandwick Africa has wrapped up a successful year with Level 1 B-BBEE accreditation. Using the power of analytics, social media and storytelling to engage audiences across Africa thoughtfully and with impact, the consultancy has achieved several key milestones in 2019. It has enjoyed consistent growth this year – an enviable accomplishment in tough economic... Continue reading→
A story of celebration: Workbench relaunches the Mukuru brand with new TVC
Workbench’s latest television commercial for Mukuru – a money transfer service – tells a story that needed to be told. The seemingly continuous xenophobic activity across the country is making South Africa an unwelcoming environment for many African migrants, providing even more impetus and necessity for sharing their story. Mukuru is a money transfer... Continue reading→
New campaign urges SA’s men not too ‘fear the finger’
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to t guys to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November... Continue reading→
SA Investment Conference digitally powered by Flock for 2nd consecutive year
The South African Investment Conference, which this year achieved R363-billion pledged investment funding from more than 70 entities, relied on Flock for the second consecutive year to keep its over delegates informed and engaged. The conference, which took place in Johannesburg last week (5– 7 November), attracted 1 500 delegates from across the globe. Thanks... Continue reading→
Standard Bank Unveils ‘Spectacular’ Campaign At O.R. Tambo International
Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate and Investment Banking has seen... Continue reading→
MyToyota launches intelligence platform to keep Toyota drivers connected
FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services. The campaign – created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade – comprises numerous elements including a... Continue reading→
We need to like you – why client agency relationships matter
Herman Degener, Digital Media Strategist at The MediaShop The other day I was attending the briefing of a highly sought after account. It’s a piece of business which I’m rather passionate about and have had the privilege of working on before. When the CMO was wrapping up his presentation, he said a few things about... Continue reading→
Provantage Media Group consolidates operations into new head office
Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company. The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at... Continue reading→