Latest Industry News
Living & Loving readers share the love online
Caxton Magazines’ Living & Loving brand has been receiving major online love from its readers with a 106% increase in search traffic from January to February 2019. Want to know what the six early pregnancy symptoms are before a missed period or how to cope with your baby’s acid reflux? Many others want to know... Continue reading→
DUO Marketing + Communications committed to developing PR and marketing industry talent
Digital PR and marketing agency DUO Marketing + Communications (DUO) launched its very first Graduate Programme for PR and communications graduates earlier this year and had placed the first of what it hopes are many, graduates. Dintle Makhubo, who graduated from the University of the Free State, started at DUO at the beginning of March,... Continue reading→
Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor continues to push boundaries in Sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. “Our ultimate intention is to dominate and break through the advertising clutter in Lusaka’s... Continue reading→
Are brands living up to client expectations?
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in consumer confidence due to the current economic situation, the fact that we’re in... Continue reading→
Boomtown launches the Maluti Mountain Cement brand in Lesotho
Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement. A product that carries the Lephema name with pride, the inception of... Continue reading→
#ROOTS2019 is coming!
The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys.... Continue reading→
Wunderman SSA Appointed by Global Healthcare Company, GSK
Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year. The agency has been entrusted with four powerful brands including Grandpa headache powder, Calpol paediatric syrup, Voltaren anti-inflammatory and Otrivin nasal decongestant. Haydn Townsend, Wunderman SSA’s group chief executive officer shared, “This is... Continue reading→
BCW Africa Named African Network of the Year by the PRISM Awards for the Fourth Consecutive Year
Chairman and CEO Robyn de Villiers Wins Lifetime Achievement Award BCW (Burson Cohn & Wolfe), a leading global communications agency, has won the Award for African Network of the Year, for the fourth consecutive year, at the annual PRISM Awards held on 14 April 2019 in Johannesburg. Robyn de Villiers, Chairman and CEO of BCW... Continue reading→
The impact of corruption on your media rand
Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to... Continue reading→
Cinemark Announces Judges For This Year’s Cannes Young Lions SA
As the official local representative for this year’s edition of the Cannes Lions International Festival of Creativity, Cinemark is once again sponsoring the South African leg of the Film category of the Young Lions competition. A panel of leading professionals and creatives have been selected to judge this year’s edition. They are: Molefi Thulo, Creative... Continue reading→