Latest Industry News
M&C Saatchi Abel launches Hollard TVC
Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy... Continue reading→
The 2017 AMASA Awards winners announced
This year’s glamorous AMASA awards ceremony held at The Hilton in Sandton on Thursday evening, 12th of October, was attended by some of the industries top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all round’ media campaigns in the media... Continue reading→
Procurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become... Continue reading→
Connect wins RCL FOODS media account
Connect (an M&C Saatchi company) has acquired the RCL FOODS media account in a highly contested media agency pitch. Durban based RCL FOODS, a leading South African food producer and distributor, are custodians to a wide range of household brands including Yum Yum peanut butter, Nola mayonnaise, SA’s favourite maize based drink Mageu Number 1,... Continue reading→
New Media wins Gold in New York
New Media was awarded gold for VISI, the agency’s own design and décor title at the prestigious Folio’s 2017 Eddie & Ozzie Awards Luncheon in New York City on Wednesday. Issue 88 won the Eddie in the category Consumer – Full Issue – Shelter/Home/Garden and Issue 89 received honourable mention in the same category. “The... Continue reading→
News24 Edge app wins global media award
At Tuesday’s WAN-IFRA’s World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people... Continue reading→
Tribeca Public Relations welcomes Shernese de Freitas
Shernese de Freitas has joined Tribeca Public Relations as an Account Executive, supporting the team that works on the agency’s Vega and Cathay Pacific accounts. Shernese joined the public relations industry in 2015, having completed her internship at the SLOVO Centre of Excellence, and joins the company from her previous role as a public relations... Continue reading→
Brand Survival in a Junk Economy
The Brand Council of South Africa has announced its annual conference to take place in November this year, which will centre around the theme, “Brand Survival in a Junk Economy”. This year saw the downgrade of South Africa’s credit rating to Junk Status, which is already starting to have a dramatic effect on our economy... Continue reading→
Is there a degree that future-proofs your career?
We live in an age where the probability of automation radically changing most of today’s jobs is fast becoming a reality. Futurist Thomas Frey believes that two billion jobs will disappear by 2030 which is approximately 50% of the current workforce. Young people need to choose careers that will equip them with the critical skills... Continue reading→
Programmatic media buying has changed digital marketing
In South Africa, generally the level of knowledge of what programmatic media buying is, is low – says Sprout Media Performance. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic spend has doubled in three years and already in the US, display is outdoing search. Programmatic media buying... Continue reading→