Latest Industry News
Adspend – November 2021
The Top 10 South African November 2021 advertisers Advertiser 2019 Advertiser 2020 Advertiser 2021 1 SHOPRITE HOLDINGS LTD R167 440 208.00 UNILEVER SA R188 843 347.00 UNILEVER SA R254 799 959.00 2 GLAXOSMITHKLINE R97 112 506.00 SHOPRITE HOLDINGS LTD R145 439 229.00 SHOPRITE HOLDINGS LTD R163 824 100.00 3 OUTSURANCE INSURANCE R91 770 021.00 GLAXOSMITHKLINE... Continue reading→
Top 50 FTA programmes – December 2021
Top 50 Free To Air programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes Adults 15+ years U:38694 S:8185 Day Date From To Station ProgrammeTitle Genre TVR Viewers Share Thur 02/12/2021 2032 2101 S1 Uzalo Dram 17.72 6855580 60.9 Wed 08/12/2021 2002 2032 S1 Generations the Legacy Soap 14.17 5482880 50.5 Thur 09/12/2021... Continue reading→
Top 50 DSTV programmes – December 2021
Top 50 DSTV programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8185 Digital DSTV U:23690 S:6315 Day Date From To Station ProgrammeTitle Genre TVR Viewers Share TVR Viewers Share Wed 01/12/2021 1932 2001 MZAN Gomora Dram 2.86 1106123 9.8 5.77 1366899 18 Wed 01/12/2021 2104 2135 MZAN The... Continue reading→
Adspend – October 2021
The Top 10 South African October 2021 advertisers UNILEVER SA R294 916 729 SHOPRITE HOLDINGS LTD R163 141 007 VODACOM COMMUNICATION R135 950 952 OUTSURANCE INSURANCE R101 120 328 CLIENTELE LIMITED R95 230 325 RECKITT & BENCKISER R90 161 850 GLAXOSMITHKLINE R86 482 877 FAMOUS BRANDS LIMITED R76 165 769 BEIERSDORF CONSUMER PRODUCTS R72 368... Continue reading→
The Infinite Dial® South Africa to be released in first quarter of 2022
The Broadcast Research Council of South Africa (BRC) has announced that The Infinite Dial® South Africa, the leading study on digital audio from Edison Research, will be released in the coming weeks. This second iteration of what has become a global benchmark to compare digital media consumption trends is once again sponsored by Triton Digital®,... Continue reading→
RAPT Creative appoints Group Executive Creative Director
Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across... Continue reading→
Good Things Guy launches cancer fundraiser with new look
South Africa’s Good Things Guy Brent Lindeque has undergone a massive transformation in aid of Cancervive, shearing 40 centimetres of his trademark curly locks for a sleeker, shorter look. “Along with the hair donation for Cancervive, and because it’s my birthday month I really want to extend the kindness movement,” says Brent Lindeque. “I’ve done... Continue reading→
The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and private organisations who are stating for mandatory vaccinated employee policies. The hybrid working model of online and bricks and mortar seems to be settling into... Continue reading→
Google TV now even more accessible to South Africans
South Africans love their TV’s and home entertainment systems. In fact, according to Nielsen the average citizen is watching 165 minutes a day on top of working from home, home schooling and other adulting duties and that’s discounting the amount of time spent on mobile devices. With close on three hours of viewing time each... Continue reading→
South African Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion (DEI) Census
Results from the first Diversity, Equity, and Inclusion (DEI) census of the global marketing industry have identified key challenges around family status, age, and gender as well as ethnicity and disability. There are clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example,... Continue reading→