The Top 10 South African November 2021 advertisers
Advertiser |
2019 |
Advertiser |
2020 |
Advertiser |
2021 |
|
1 | SHOPRITE HOLDINGS LTD | R167 440 208.00 | UNILEVER SA | R188 843 347.00 | UNILEVER SA | R254 799 959.00 |
2 | GLAXOSMITHKLINE | R97 112 506.00 | SHOPRITE HOLDINGS LTD | R145 439 229.00 | SHOPRITE HOLDINGS LTD | R163 824 100.00 |
3 | OUTSURANCE INSURANCE | R91 770 021.00 | GLAXOSMITHKLINE | R129 579 354.00 | GLAXOSMITHKLINE | R130 710 296.00 |
4 | CLIENTELE LIMITED | R78 134 157.00 | OUTSURANCE INSURANCE | R102 309 585.00 | VODACOM COMMUNICATION | R122 400 209.00 |
5 | MASSMART | R71 311 285.00 | CLIENTELE LIMITED | R85 937 494.00 | OUTSURANCE INSURANCE | R109 137 677.00 |
6 | STANDARD BANK | R62 971 770.00 | BEIERSDORF CONSUMER PRODUCTS | R77 038 863.00 | CLIENTELE LIMITED | R104 186 910.00 |
7 | PEPKOR HOLDING LIMITED | R62 611 792.00 | MASSMART | R66 437 056.00 | SHOWMAX | R95 074 774.00 |
8 | NEDBANK | R61 367 577.00 | PICK N PAY | R64 288 838.00 | TIGER BRANDS | R91 459 341.00 |
9 | UNILEVER SA | R60 653 687.00 | SPAR SOUTH AFRICA | R61 490 618.00 | PICK N PAY | R85 082 163.00 |
10 | SPAR SOUTH AFRICA | R58 500 530.00 | DISTELL | R58 038 855.00 | FAMOUS BRANDS LIMITED | R80 456 839.00 |
R811 873 533.00 | R979 403 239.00 | R1 237 132 268.00 |
- The top 10 spenders invest about +/-R1 billion YoY in the month of November and make up 19-24% of total advertiser spend in October YoY.
- The top advertisers are driven by the FMCG and financial categories.
- Unilever is known for the highest spender.
- Overall top 10 spend increased YoY (+21% in 2020 and +26% in 2021).
- An interesting player is Showmax, appearing in the top 10 in 2021 November, COVID changed the media consumption landscape which offered an opportunity for Showmax viewership to increase, as people were staying home.
South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media
View the tracked monthly South African advertising spend.
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