Latest Industry News
Are young creatives really in it for the love of advertising?
Tiido is a 22-year-old copywriter from Hero, a full-service advertising agency based in Cape Town. He has always enjoyed writing, which started off as rap and later grew into poetry. “In matric, a family friend told me about ‘this thing called copywriting’, without thinking too hard about it, I signed up for a course at... Continue reading→
Digitising The Automobile Association Of South Africa’s Legacy System – Saving Time And Cost
The Automobile Association of South Africa (AA SA) faced mounting costs from a legacy communications system, in addition to requiring an omni-channel solution that enabled easy integration into existing communication channels. Itec developed an easy-to-implement and cost effective solution using the Mitel communications system AA SA mandated Itec to transform their existing legacy communications contact... Continue reading→
Video marketing trends for 2019
Yum Yum Videos’ 2019 Video Marketing Trends Survey. Some of the stats include: * 67% of queried businesses are planning to make more than three videos this year. * 83% of business owners are going to invest in explainer videos in 2019. * Instagram has the best video marketing ROI compared to other social media platforms....
Primedia Broadcasting and RMS Media: proud sponsors of the MOST Awards
As sponsors of the registration and foyer area, Primedia Broadcasting will be offering a warm welcome to guests of the 11th annual MOST Awards, which takes place on 10 September at the Wanderers Club in Johannesburg. The leading African-focused media and advertising group is sure to dazzle with its entrance activation. “Primedia Broadcasting is exceptionally... Continue reading→
Content that resonates with readers has impact for advertisers
As the newly appointed Strategic Projects Editor of its new Content Hub, Gayle Edmunds brings her enthusiasm and experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years, the past seven of which were as the managing editor. With the... Continue reading→
people Magazine revamps, adds new sections and stays on shelf longer
In line with global trends, media consumption behaviour is changing rapidly in South Africa and Caxton Magazines has made a bold move to keep up with changing consumer demands. As from Monday the 29th July, people, one of South Africa’s favourite celebrity, lifestyle and real-life magazine brands will be sporting a fresh face, exciting additional... Continue reading→
SASKO sponsors 2019 Blisters for Bread
SASKO, the experts in milling and baking, is proud to announce it will be one of the sponsors for the Blisters for Bread Fun Walk in Association with Lucky Star in 2019. The brand has come on board as one of the supporting sponsors of the walk which will take place on 25 August 2019... Continue reading→
Nume Cake In A Cup Gets A Not So Naughty Facelift
Nutriseed has announced that it’s given its NuMe Cake in a Cup – part of the “Not So Naughty” range – a face lift with new packaging that confirms its premium status. The upgraded packaging unifies all three products in this range – a strategic move that drives home the message that the baking premix... Continue reading→
Cell C’s Take A Girl Child to Work Preparing Young Minds for Future Career Paths
The Cell C Take a Girl Child to Work (TAGCTW) initiative recently hosted girl learners at the second workshop of South Africa’s “largest collaborative act of volunteerism”. This year, Cell C added two more days to meet increased demand, dubbing the 2019 programme; #MoreThanADay. The second workshop, themed #WhoAmI focused on helping girl leaners discover... Continue reading→
Fortune Favours Brave(r) Brands
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and... Continue reading→