Latest Industry News
Trend Tracker provides South Africa with bespoke trend data
Liquorish Ink has kicked the year off with the launch of their innovative Trends division, called Trend Tracker. Through Trend Tracker, brands can stop relying fully on Global Trends, which may not be relevant in an African context, and instead identify bespoke, local trends for their industries. As a company that focuses on building sustainable... Continue reading→
ROAD research positions OOH, front and centre as the media star
The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape. The new audience data measured 30,633 respondents combining 2015/16 data to allow one of the largest samples in the market; giving accurate, deeper, richer and robust information on mobility overall. Several factors were... Continue reading→
Corporate events require more experiences, less things
In today’s frenetic business world, corporate events are required to be more about unique and memorable experiences that attendees can participate in and feel, as opposed to the run of the mill formal ‘sit down and listen’ type of affairs. These tailored events do however require a dedicated, skilled and experienced team behind them. “OrangeBlock,... Continue reading→
Demystifying Brand Public Relations
What is Brand PR? Public Relations (PR) forms part of the marketing mix. It’s considered ‘earned media’, rather than advertising or ‘paid for media’. One of the challenges marketers face is getting publicity to a large audience – and this is where Public Relations fits in: The primary objective is to create a positive public image for... Continue reading→
The Rise of the Brand Influencer
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for brands, his over 1700 posts across social media generated 2.25 billion interactions (likes, comments, shares, retweets and video views). Nike’s logo was featured in... Continue reading→
Five reasons to consider a post grad career boost
By Michele Venter-Davies, National Head of Honours Programmes at Vega People who have obtained degrees and firmly established themselves in the job market are sometimes apprehensive about studying further. But those who embrace the challenge, soon appreciate that there is always more to think about. Experience and maturity are no barrier to further progress. Having... Continue reading→
Brave celebrates a hat trick of new business wins
As South Africa revels in the dawn of a new era, the Brave Group joins in the jubilation as it celebrates a hat trick of new business wins and a basket of new brands with which to be brave. In January 2018, Brave added ten iconic South African brands to its existing Tiger Brands account,... Continue reading→
Young talent blazing a trail at CBR Productions
CBR Productions is blazing a videographic trail on digital media with videos that are attracting the attention of big brand names locally and globally. Headed by Chace Geyer, Executive Producer, and Devin Risely, Creative Director, CBR Productions is growing fast, and is focused on producing top quality videos for its clients while developing promising young... Continue reading→
MullenLowe creates love campaign for isiXhosa language project
It has been said that isiXhosa is the language of love. So when MullenLowe was approached to create a campaign for Imbeko, an NGO that connects Xhosa teachers with those wanting to learn the language, they came up with a love song. They teamed up with Afro-Pop sensation Ntando Bangani and made a video of... Continue reading→
MULLENLOWE SA wins multiple brands in the Edward Snell & Co portforlio
MullenLowe South Africa has been appointed as the agency of record across a number of brands in the Edward Snell & Co. portfolio, including Russian Bear, Stretton’s and Rémy Martin among others, following a five-way pitch. MullenLowe will provide integrated communications services including traditional and digital advertising, promotion and social media, web management and PR.... Continue reading→