Latest Industry News
Phonefinder.co.za boosts targeting with DMP implementation
Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based... Continue reading→
Nielsen announces Africa’s first Digital Audience metric
The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic... Continue reading→
Jury Presidents Announced for Eurobest 2017
South Africa, the European Festival of Creativity produced by Cannes Lions has announced its Jury Presidents for the 2017 Festival. Jose Papa, Managing Director of Cannes Lions commented, “Every year the eurobest juries feature an exciting mix of fantastic regional talent and global creative leaders. European creativity leads the way in so many areas and... Continue reading→
IAS appoints Hlamazi Mabunda as Project Manager and Consultant
The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern... Continue reading→
Year-end events – should you bother?
It’s that time of year, just past the half past mark, where the inevitable question arises at the boardroom table: “What are we going to do for our year end event this year?” Blank stares and exasperated sighs follow, rooted in a belief that it doesn’t really matter what we do, it’ll be the same outcome... Continue reading→
FCB Africa Appoints Group Chief Account Leadership Officer
FCB Africa has appointed Romaine Mackenzie to a new portfolio within the FCB Africa group of agencies. As Group Chief Account Leadership Officer, Mackenzie will be responsible for working closely with all group companies to entrench the goals and ambition for account leadership across FCB Africa’s business. Mackenzie joined FCB 15 years ago and is... Continue reading→
Research Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone... Continue reading→
Digital Africa Exhibition and Beats Bloc Party among exceptional highlights of 2017 Fak’ugesi Festival
From 6 to 16 September, the Fak’ugesi African Digital Innovation Festival is back in Johannesburg to celebrate technology, creativity, collaboration and innovation from across the African continent. The highly anticipated 2017 festival will officially open with the launch of the Fak’ugesi Digital Africa Exhibition on 8 September and close with the Festival Finale – Fak’ugesi... Continue reading→
Vega students selected as semi-finalists in Adobe Design Achievers Awards
The Adobe Design Achievers Awards (AADA), one of the largest print and digital design student competitions in the world, has selected four student teams from Vega, an educational brand of The Independent Institute of Education (The IIE), to go through to the AADA 2017 semi-finals. “The AADAs offer young designers the opportunity to launch their... Continue reading→
24.com leads the way with multiple digital publishing properties ranking #1
Effective Measure’s mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands top six of the fourteen categories, and take second place in a further two. The results show News24 as the top news website for the first half of 2017. The platform clocked a total of 6613960... Continue reading→