Latest Industry News
New division of HaveYouHeard makes waves in broadcasting innovation
A new division created by full-service agency, HaveYouHeard, is innovating the broadcast media and branded content spaces. Called inBroadcast, it was created in response to the many different and cost-efficient opportunities that are emerging to challenge the traditional broadcasters’ role, from bespoke platforms built to amplify a single message through to brands themselves becoming broadcasters.... Continue reading→
HaveYouHeard shortlisted in five New Gen Awards categories
HaveYouHeard has been shortlisted in five New Generation Social & Digital Media Awards categories. Founded in 2012, the show honours the innovative use of social and digital media as well as cutting-edge use of online media and tools by agencies and in-house marketing teams from across South Africa. The five finalists for HaveYouHeard are Uber... Continue reading→
Reaching the base of the pyramid consumer
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the book “New Markets, New Mindsets”. It was quite eye opening content and exciting for me,... Continue reading→
Airport Ads Unveils Strategic Rebrand
One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. Airport Ads®... Continue reading→
Online Shopping in South Africa popular with women
According to IPG Mediabrands’ specialist digital agency Reprise, South Africa’s ecommerce industry, while still in its infancy, is showing strong growth thanks to high mobile penetration, secure payment options and changing spending habits. Natasha Courtney, Social Media Manager at Reprise South Africa says: “Currently only a quarter of South African retailers are spending through digital... Continue reading→
Awakening the Slowveld
by Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative media juices to start flowing on what platforms to use, like for example, which... Continue reading→
FCB Joburg wins at Loeries 2019 for Coca-Cola SA, Toyota SA
FCB Joburg won a total of 10 Loeries at the 2019 Loerie Advertising Awards held in Durban over the weekend for its clients Coca-Cola SA and Toyota SA. The Phonetic Can for Coca-Cola SA received 6 awards, including a highly-sought-after Campaign Gold in the Integrated Campaign category, a Campaign Bronze in the Film Communication Branded... Continue reading→
Caxton Magazines evolves publishing models of two brands
Caxton Magazines has evolved the publishing strategy of two of its oldest brands, Living and Loving and Your Family, in line with the changing media environment and the way in which the modern reader is consuming niched content. Living and Loving is to be repositioned exclusively as an online parenting information portal but through its... Continue reading→
HaveYouHeard combines content and production in one department
Cape Town-based agency, HaveYouHeard, has launched a content production department to improve turnaround times, reduce costs and add value during the creative process for clients like Old Mutual, Martell, Cape Town Tourism and YouTube. Comprising an in-house video content studio with camera, lighting and audio equipment and a green-screen facility, as well as an in-house... Continue reading→
ROOTS 2019 research shows that appliances and electronics are major growth categories for women
SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost... Continue reading→