Latest Industry News
Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented... Continue reading→
Online shopping trends are shaping business plans for the future
by Claire Herman, Media Operations Manager at The MediaShop When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed out of the house to get essential services like medical attention and food. And even when we did venture out, we were terrified of... Continue reading→
Toyota shows South African’s the meaning of ‘the luxury of freedom’ with new Toyota Fortuner
Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after... Continue reading→
A positive reality show for brands!
The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries. “The reality... Continue reading→
We gotta get down to get up!
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out! Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we... Continue reading→
New Debonairs Pizza TVC celebrates SA’s fondness for being ‘happiiii’
Debonairs Pizza is celebrating South Africa’s fondness for being ‘happiiii’ during the festive season with a new TVC from FCB Joburg for its current value deal, the Festive Deal. A large Triple Decker, two small Margherita pizzas and 10 cocktail Cheese Grillers, the Festive Deal is perfect for sharing with friends, not ‘a’ friend; or... Continue reading→
Nina Morris Lee takes over the reins at Moonyeenn Lee & Associates (MLA)
Internationally acclaimed South African agent and casting director, Moonyeenn Lee, passed away in July of this year and left her 46-year-old business to her daughter-in-law Nina Morris Lee and her daughter, Cindy Lee. MLA has earned the reputation of representing the best of South African acting talent. Morris Lee will lead the talent agency as... Continue reading→
Are you the next The MediaShop Johannesburg MD?
The MediaShop Johannesburg is an agency steeped in local and international recognition. Now the company is ready to expand its team again with the appointment of a Managing Director to head its flagship office. “Our agency is known for being innovative and pioneering, and our next Johannesburg based leader will need to match those qualities... Continue reading→
South Africa’s online shoppers given opportunity to shop more sustainably
South African shoppers have been given the opportunity to shop more sustainably by carbon offsetter, ReSpek Nature, and leading online retailer, geewiz.co.za. In a first for both entities, shoppers will be shown a message at checkout asking if they would like to offset the carbon footprint of their shopping basket by donating just R10 to... Continue reading→
Covid-19 fatigue is real, but marketers are still responsible for their brands
Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to earn a living. This also resulted in businesses being unable to sustain themselves, as they... Continue reading→