Latest Industry News
South Africa’s online shoppers given opportunity to shop more sustainably
South African shoppers have been given the opportunity to shop more sustainably by carbon offsetter, ReSpek Nature, and leading online retailer, geewiz.co.za. In a first for both entities, shoppers will be shown a message at checkout asking if they would like to offset the carbon footprint of their shopping basket by donating just R10 to... Continue reading→
Covid-19 fatigue is real, but marketers are still responsible for their brands
Victor Koaho, IMC Lead at The MediaShop After seven months of being in Lockdown most people are currently experiencing Covid-19 fatigue. During the initial period in winter most consumers were confined to their homes, with some not being able to earn a living. This also resulted in businesses being unable to sustain themselves, as they... Continue reading→
Don’t get triggered
By: Brent Lindeque, South Africa’s Good Things Guy Please don’t get triggered. This is just my thoughts on financial and emotional well-being during this time, and it is just my opinion for those that care to read what is on my mind. Here goes… It’s bizarre to watch many parts of the world go into... Continue reading→
Rust-Oleum lockdown ebook for kids generates interest
Rust-Oleum, the number one branded aerosol manufacturer in the world with a presence in 89 countries across six continents, was quick to recognise that it needed to create great content to remain top of mind during COVID, to keep sales up, and to help consumers ride out the lockdown. So it was that Crazy Cool... Continue reading→
Video didn’t kill the radio star
by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we... Continue reading→
Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference
The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town... Continue reading→
Workbench marks seven years in business
When Michael Cook and Martin Sing forged Workbench in 2013, the objective was clear: to offer large agency capability with boutique agency speed and service. Seven years on, the through-the-line agency shines with talent, and engages in solid client partnerships within which strong brands are established, developed and grown. Where effective campaigns are crafted and... Continue reading→
#EskortCares campaign raises funds for Children’s Homes
To raise funds for two children’s homes in Heidelberg, Eskort collaborated with Saronsberg Cellar and artist Sam Nhlengethwa in an initiative aptly named Liberi. The Latin word for children, Liberi was launched in July 2020. A unique collector’s Liberi 2018 Bordeaux blend was created by Saronsberg Cellar and the labels showcased six of Nhlengethwa’s art... Continue reading→
PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create... Continue reading→
Mass Personalisation – A Targeting Paradox
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that there were trends for the entire decade! In amongst these trends was one that received... Continue reading→