Latest Industry News
Ogilvy South Africa announces new creative leadership team
Ogilvy South Africa is proud to announce the promotion of Tseliso Rangaka and Matthew Barnes to joint Chief Creative Officer (CCO) roles in a restructuring of our creative leadership teams. Rangaka, who is current chairman of the Loeries and has been with Ogilvy for more than 10 years, will become lead of the Cape Town... Continue reading→
Sir Fruit appoints HelloFCB+
Sir Fruit, the national juicing and distribution company well known for its quirky take on everything, has appointed HelloFCB+ as its through-the-line agency. Started in 2005, the company produces and distributes everything from cold-pressed juices to smoothies, made spectacular as a result of their partnership with tastemakers during the production process. Commenting on the... Continue reading→
Businesses need to overcome legacy thinking to innovate
When offering sage career or life advice to angst-filled youngsters pondering their future, there’s a line experienced elders like to quote – “follow your bliss” – it’s a term that was coined in the 70s by the late Joseph Campbell, an American mythologist, writer and lecturer – the popular interpretation being that if you do... Continue reading→
Primedia Outdoor illuminates the streets of Namibia
With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City... Continue reading→
Tickets for MOST 2019 now on sale
Ticket are now on sale for the MOST Awards, the annual celebration of media excellence, which takes place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg. The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their businesses through service performance. The... Continue reading→
Don’t be so hard on yourself, South Africa
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or Proteas lose a match? The same can be said for many other areas in which... Continue reading→
Ogilvy CCO Pete Case to depart
Ogilvy SA Chief Creative Officer Pete Case will leave the agency at the end of 2019. After five years at the helm, Case is taking a break from the industry, having previously grown his own market-leading agency, Gloo, and then merging it with Ogilvy in 2014. Over the past five years, Pete has successfully helped... Continue reading→
Black Box 360 returns to Mediatech
The exceedingly popular show stopper Black Box returns to Mediatech and if you were in awe of what the team pulled off in 2017 – you’ll be spellbound this year. That’s the opinion of Mediatech Africa show director Simon Robinson who adds, “It’s hard to improve on perfection but Creative Works and the team who... Continue reading→
Amazon beats Google in the eRetail search
by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has... Continue reading→
Small and start up media agencies pay the cost for payment terms
By the Advertising Media Forum (AMF) The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media... Continue reading→