Latest Industry News
King James Group JHB Appointed As Lead Creative Agency For Toughees
King James Group JHB has been announced as lead creative agency for iconic school shoe brand, Toughees, following a three-way pitch. “We felt an immediate connection with the agency and our brand,” says Swastika Juggernath, national marketing manager for Bata South Africa. “Their insight into our market and understanding of our ambitions was impressive. They... Continue reading→
Sibongile Sibanda appointed as new Managing Partner for Zenith
Zenith, the ROI media agency, is pleased to announce the appointment of Sibongile Sibanda as Managing Partner for South Africa. Sibongile, an integrated marketer joins Zenith from Samsung Electronics SA, where she held the position locally as the Head: Integrated Marketing and Corporate Communications. Sibongile has extensive marketing experience across multiple categories and prior to... Continue reading→
SA’s 10 best liked ads list sparks celebrations at 164 Katherine Street
South Africa’s list of 10 best liked ads in 2018, announced this week (July 10) by Kantar, sparked celebrations at 164 Katherine Street in Sandton, home to the two agencies responsible for three of the 10 TVCs making the list. #IGotThis. Lunch for the squad is sorted with our NEW Phanda Ribster Meal for only... Continue reading→
Winners of the 2019 APEX awards and the end of an era announced
The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening. Marketing moguls and brand barons converged on The Venue at The Houghton to attend... Continue reading→
Santam Finds South Africa’s 12 Most Loved Local Businesses
New campaign shines spotlight on role of local businesses in the economy A survey commissioned by Santam, the country’s largest general insurer, has revealed that South Africa’s 12 Most Loved Local businesses among other include the Chapmans Peak Hotel in Hout Bay – famed for its calamari, celebrity chef David Higgs’ Rosebank eatery Marble as... Continue reading→
At African Bank ‘Everybody is Somebody’, a Black River F.C. campaign
Black River F.C. brings the brand campaign to life across various platforms Black River F.C. was awarded the African Bank business as its above-the-line (ATL) communications partner in December 2018 and with this new role, the Agency has been responsible for driving the brand’s performance and connecting the business to its current and incoming customer... Continue reading→
Capfin reaps rewards of partnering with HelloFCB+
Just 10 weeks after awarding its account to the newly-formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision. Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that... Continue reading→
Killing the content plan and other ways to shake up social media marketing
Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The... Continue reading→
Boomtown wins Lafarge Zambia account
Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. Starting with a referral and requests for credentials from the Lafarge South Africa team, Lafarge Zambia was impressed by the work Boomtown had produced for... Continue reading→
Fake news and the role of the ordinary citizen
The spread of misinformation, political spin and fabrications have been around for as long as humanity has had the means to circulate these views, from the time of soapbox orators to the early printing press. However, the ease at which this kind of information is disseminated has taken on a particular voracity in the age... Continue reading→