Latest Industry News
McCain South Africa takes the number two spot in the Kantar Millward Brown Best Liked Ads for Q1
McCain South Africa is excited to announce that their, “Jessi advert” has been voted into the number two spot, for Q1, in the Kantar Millward Brown Best Liked Ads 2017 survey. The Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the... Continue reading→
Reaching decision makers with your message using data activation
There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that. ... Continue reading→
South Africa’s ZAlebs announces new leadership and continuing growth
ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks... Continue reading→
Bayeza: turning interns into future leaders
As an Eastern Cape agency with a national client base, Boomtown found it challenging to find the talent it needed. As a solution it created an intern programme, Bayeza. In its fifth year, the agency is looking to hire its next intake of graduates to become part of the team and become moulded into outstanding,... Continue reading→
5 reasons why Ads24’s Mass Market is the top team to back your brand
By tapping into Ads24’s Mass Market ̶ Soccer Laduma, Daily Sun, Die Son and Kick Off ̶ media buyers, advertisers and marketers are connecting with a culturally rich, diverse, trend-savvy and future forward market that also holds enormous spending power in South Africa. Ads24’s recently kicked off a dynamic series of activations in Johannesburg and... Continue reading→
Multiple reading occasions halves print’s CPT
Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT). Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same... Continue reading→
Ken Varejes talks tenacity and growing businesses
Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress. Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested... Continue reading→
Coca-Cola back in the Mass Market
Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has... Continue reading→
Tribeca PR welcomes Tyashnee Gounden as an account manager
Tribeca Public Relations (Tribeca) has welcomed Tyashnee Gounden to the team as an account manager, working on a client portfolio that includes Saab Grintek Defence, Junior Achievement South Africa, and various upcoming project campaigns. Tyashnee’s experience includes working on local and international financial, business, travel, exhibition, medical, consumer and lifestyle brands including MMI Holdings, Momentum... Continue reading→
Outdoor Network’s new LED digital billboard captivates Pretoria
Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network’s state-of-the art 3×6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone’s throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and... Continue reading→