Latest Industry News
Three questions for South Africa’s Number 1 Art Director
Boomtown Creative Director, Thule Ngcese, was ranked as the Number 1 Art Director on the 2021 Loeries Official Rankings lists, released late last month. We spoke to him about what this achievement means, and his creative plans for the future. What does your 2021 Loeries achievement mean to you? I have never been one to... Continue reading→
2022’s biggest challenge – turning knowledge into insights
The ability to understand people and situations by extracting relevant consumer insights can give brands the critical edge when it comes to crafting their communication and deciding how to deliver this to their target audiences. For companies performing at the top of the industry, the use of marketing insights are not token efforts, they’re embedded into... Continue reading→
Meta partners with GoodThingsGuy as part of the inspiring #KindActsBigImpact campaign
In celebration of Random Acts of Kindness Day (RAK Day) on 17 February, Meta (formerly Facebook) has launched an inspiring campaign called #KindActsBigImpact in partnership with media publication GoodThingsGuy. The campaign aims to shine a spotlight on the power of kindness and how small acts of compassion can change people’s lives for the better. Started... Continue reading→
Top 50 DSTV programmes – January 2022
Top 50 DSTV programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Digital DSTV U:23690 S:6294 Day Date From To Station Programme Title Genre TVR Viewers Share TVR Viewers Share Wed 05/01/2022 1930 1959 MZAN Gomora Dram 3.02 1166871 11.1 6 1420910 20.6 Wed 05/01/2022 2100 2130 MZAN... Continue reading→
Top 50 FTA programmes – January 2022
Top 50 Free To Air programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Day Date From To Station ProgrammeTitle Genre TVR Viewers Share Thur 27/01/2022 2030 2100 S1 Uzalo Dram 18.08 6995444 61.1 Thur 27/01/2022 2000 2030 S1 Generations the Legacy Soap 13.71 5304063 47.8 Thur 27/01/2022 1930 1959 ETV Scandal Soap... Continue reading→
Boomtown’s interns design new CI for Ubomi
Boomtown’s design interns for 2021 – members of its highly-successful BAYEZA Graduate Programme – have designed the new corporate identity for the Ubomi Foundation, an Eastern Cape NGO. Explaining the new design, the agency’s design group head, Jesse Sharkie, who worked alongside interns Afra Chinamasa, Tameron Karelse and Temba Mkosi, said that the fact that... Continue reading→
The Infinite Dial® 2022 South Africa to be presented on 24 February!
The Infinite Dial® 2022 South Africa, the leading study on digital audio from Edison Research, will be released and presented by Larry Rosin, President of Edison Research, in a webinar on Thursday, February 24 at 14:00. This second iteration, of what has become a global benchmark to compare digital media consumption trends, is once again... Continue reading→
It’s Random Acts of Kindness Week, and The Good Things Guy is named one of the world’s top 100 innovation success stories
This week, the 13th – 19th February is Random Acts of Kindness Week and international platform Innovations of the World.com has highlighted South Africa’s Good Things Guy, Brent Lindeque as one of the world’s top 100 innovation success stories and a shining example of the Random Acts of Kindness movement. The Good Things Guy will... Continue reading→
Hold off on the spring clean, there’s a new Boom coming!
While 2021 was a challenging year for most in the marketing services industries, some – like Boomtown – marked it down as a year of exceptional achievement, notching up milestones with respect to creative work as well as skills and process innovations. According to the agency’s CEO, Glen Meier, its progress on so many levels... Continue reading→
A good year expected for the MRF and MAPS
2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork period. “The last two years have been full of challenges for the MRF, most notably, all the stops... Continue reading→