Latest Industry News
Dream Team Africa signs multi-talented SAMA Nominee – Langa Mavuso
Dream Team Africa, is thrilled to announce the signing of Son(g) of the Sun, Langa Mavuso. Formerly known as Dream Team Talent Management, Dream Team Africa (DTA) returns as part of the Matrix Communications Group (Matrix Group) founded by entrepreneur and seasoned marketer, Kgaugelo Maphai. The pioneering brand management company, that has managed some of... Continue reading→
The sad state of (new) news
Chris Botha, Group Managing Director of Park Advertising For those of you older than 40, you will remember this picture. The clock strikes 7pm (or 8pm) and the SABC / SAUK announces the evening news on television. Dad sits upright in his chair. Kids must keep quiet for fear of a severe klap to the side of... Continue reading→
Latest RAMS release temporarily on hold
After review, The Broadcast Research Council of South Africa (BRC) says that the new RAMS (Radio Audience Measurement Survey) release to the industry is temporarily on hold as the assessment process brought several factors and considerations to light, which has increased the scope of the exercise, requiring additional time and consideration. “The exercise was fortuitous... Continue reading→
The key is in the detail
By Tracy Urdang Planner/Strategist at The MediaShop One of my favourite sayings is that attention to detail is not about perfection. It’s about excellence and constant improvement. Attention to detail allows you to improve workplace productivity, efficiency and performance. That doesn’t mean you’re a perfectionist. Being a perfectionist is striving to perfect the job at... Continue reading→
Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse group with traditions and cultures rich in Zulu, Xhosa, Pedi, Tswana, Ndebele, Khoisan, Hindu, Muslim, Afrikaans and Jewish heritages to name a few. But does our media and marketing reflect our... Continue reading→
The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly... Continue reading→
Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last... Continue reading→
The MediaShop Cape Town wins at MOST
The MediaShop CPT team achieved their rightful first place – winning The Lamb MOST Award for Media Agencies 2021. Managing Director Bonita Bachmann says: “We are honoured and humbled, but equally proud of the scorecard achievement proving that we are able to effectively push boundaries and ‘hold our own’ amongst our respected peers nationally. I... Continue reading→
The MediaShop dominates at MOST Awards!
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is extremely humbling to be recognised by our industry peers and stakeholders, especially in such an extremely challenging trading... Continue reading→
SoulProviders Collective appoints Nosipho Ginindza as Managing Director
The board of SoulProviders Collective (SPC) has appointed Nosipho Ginindza (39) as the new managing director. The appointment, effective from 1 September 2021, sees Ginindza refining the agency’s commitment to being a purpose-led agency. SoulProviders Collective, which is majority-owned by the Matrix Communications Group (Matrix Group), with a women-led management team, is a one-stop creative... Continue reading→