Latest Industry News
Sex Sells: Yves Saint Laurent’s condom range – product placement much?
Advertising and fashion have long used ‘sex’ as a means to sell their products or push their brand to consumers. By designing a range of condoms, Yves Saint Laurent puts the brand directly in the moment when two people are going to be intimate. What’s the rationale? It can’t just be product placement gone too... Continue reading→
What’s a life without Likes?
Andrew Dabbs, Digital Media Strategist at The MediaShop In the past few months many people may have read that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. The intention is to rethink how users engage... Continue reading→
Kyle Lewis helps to brings Toya DeLazy’s ‘Afro Rave’ to life
When South Africa’s very own superstar Toya DeLazy asked Egg Films’ Kyle Lewis to take a break from directing commercials to help her bring ‘Afro Rave’ to the world, he happily obliged. The ‘Funani’ music video is somewhat of a comeback track for both Lewis and DeLazy, with Lewis back in the familiar music video... Continue reading→
Rugby World Cup 2019; the numbers you never knew
Richard Lord, Media & Operations Director, Meta Media So the Rugby World Cup is in full swing. We are into week three and for the most part, have just one round of pool games left before we move into the knock-out stages. We at Meta Media are all about the data and the numbers. We... Continue reading→
SPARK Media hosts Michael Charton in #RWC forgotten Bokke vs New Zealand tales
#RWC2019 fever is in the air, and if you’re a rugby lover or history enthusiast, this one is for you. Join SPARK Media and master storyteller, Michael Charton, for a captivating tale about the forgotten Springbok tour of New Zealand more than 80 years ago. Taking place at the Bryanston Country Club mid-October, Michael’s story... Continue reading→
rooi rose announces second season of rrRadio
rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been... Continue reading→
Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier... Continue reading→
SPARK Media presents Smart Targeting with the Ehrenberg-Bass Institute
SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes... Continue reading→
Think before you act
Jedd Cokayne, Business Unit Manager at The MediaShop As marketers, I often feel we over complicate the interaction that we have with brands on different levels which muddies the water for our consumers, lets us slip from the short list and ultimately chase consumers to competitor brands. Certain segments have identified specific brand USP’s that... Continue reading→
Living & Loving’s Vlog series enters third season, and new series announced
South Africa’s heritage brand Living and Loving, now rebranded to Living & Loving Online, has just launched the third season of its online parenting vlog series #123Parent with wife, mother, artist and performer Melissa Swart. The brand has also announced the launch of Pappa Bakes hosted by actor and producer, JC Snooke of Wie’s jou... Continue reading→